by Molly Jo Realy @RealMojo68
What’s your social media identity? Are you popular on Instagram but not Twitter? Does your Facebook feed look a little hungry?
One way to keep your numbers up across the board is to maintain consistency.
WHO you are is as important as WHERE you are, and these are both as important HOW OFTEN you make your presence known.
I’ve seen people have a different user name for each platform they use. That’s not a good idea, unless you’re creating multiple personalities. You want your followers to be able to find you easily, like the neon Denny’s signs for late-night travelers.
Now, I’m not advocating cookie-cutter posts. You don’t want your feeds to be a Xerox copy of each other all the time. But you do want to share your same message through different venues.
You are the cake, and your media is the icing. The icing doesn’t change the cake, it makes it more appealing.
Some sites may want a small piece, others require something bigger. A third requests a chunk of frosting the size of your fist. You’re the chef. This is your restaurant, your bakery, your tail gate party. You know what you’re good at, so don’t be afraid to serve it up with a smile.
And be sure to include the whole meal. Your followers will, well, follow you more if the breadcrumbs you leave are flavorful, lead to better foods, and invite others to the table. By that I mean, well, now I mean I’m hungry. But in the social media world, I mean give your peeps a buffet to choose from. There are nine gajillion ways to cook foods. Surely you know more than just one meal’s worth.
Your garden, your fridge, your pantry all work together to make a great meal. Your media sites should do the same. Add a little of this, a side of that. My, that’s a lovely four-course plate you’re serving up.
Bring your people back to the table with a variety that will garner their taste buds. And if you experiment with the recipe now and then, great. How else will you know what you can add to your plate?
Just make sure your meals are going out three times a day, every day. Don’t leave ’em hungry and eating elsewhere. Like picky eaters, your audience will let you know what works and what doesn’t.
Now if you’ll excuse me, I have some cupcakes I need to bake.
And eat. Share. I mean, share.
With a cool apron in a hot kitchen,
Bake those posts!
And Frankly, My Dear . . . That’s all she wrote!