MoJo Says: Five Ways Counting Kittens Can Boost Your Blog Traffic

For realz. Who doesn’t love photos of cute kittens? (Which begs the question: Are there ever any ugly kittens? I think not.) And better ratings? And smart, helpful people? Those social bees will be swarming all over for a piece of this sweet pie.

Five Kittens

Five Kittens

Just like with books on the bookstore shelf, a post on the blog is competing with many more like it. The reality is titles are the money-maker. You could have found the cure for the common cold, but unless your title gets the reader’s attention, no one else will benefit from your wisdom.

Hooking your readers feels a bit like putting together a jigsaw puzzle while blindfolded but like any puzzle, once you get the border established, the rest will fall into place.

Kitten Puzzle

Kitten Puzzle

Take a look at the title for this post. Got your attention, didn’t it? Let’s break it down into manageable morsels and get you some title honey to help attract your Swarm.

  1. The Popularity Contest. Social media is interactive. Become a Bee Ninja and learn from the masters. Then share and share alike. Cross links, reposts, and mentions are a great way to let others know you recognize their sweet social media savvy, and they may return the favor. At the very least, your readers will know you do your research.
  2. It’s a Numbers Game. “Five Easy Solutions” or “Ten Alternate Ways” gives your readers a selection to choose from. They may not agree with everything you say, but who doesn’t love counting the seconds when the Big Apple falls on New Year’s Eve? Give your Swarm a reason to see if their favorites made your list. And then ask them to leave a comment of what they would add.

    The Numbers Game

    The Numbers Game

  3. Keep it Simple. Notice how often the words “easy” and “simple” are used in countdown titles. Would you read a post that offered 25 Complicated Steps to Brushing Your Hair? How about 31 Ways to Confuse Yourself in the Kitchen? Remember your Swarm is made up of worker bees. You want them to have time to promote you, not get frustrated and fly away. A short list plus easy options equals a happy hive.
  4. Yes, I mean kittens. Cute, cuddly, attention-grabbing kittens. Do you have any idea how many posts generate kitten memes? I don’t either, but I hear it’s, well, a lot. Find something specific to your brand or subject matter that others will buzz about then stand back and watch them play.
  5. The End Goal. Imagine a large stadium or court with the clock ticking down. Tick. Tick. Tick. The ball snaps or bounces and you leap out of the impending rush of opponents. Your teammates cheer and buzz as you reach the goal, make the pass. Even the visitors have to admit, you have what it takes. And you sweetly take the win.
MoJo Says: Five Simple Ways Counting Kittens Can Boost Your Blog Traffic

MoJo Says: Five Simple Ways Counting Kittens Can Boost Your Blog Traffic

Not every posts needs every element, but a good title will draw your Swarm in. A great post will keep them buzzing.

With some sweet tea and a spoonful of honey,
~ Happy writing.
Molly Jo

One Post at a Time

Before leaving Blue Ridge, we were cautioned.

“Once you leave the mountaintop,
there’s only one way to go ~
Into the valley.”
~Alton Gansky, Final Keynote Speaker,
BRMCWC 2015

We were told what we learned was to be shared. We were being sent out to be springs in the desert, which in my case is quite literal.

Life Can Be Prickly - Cactus

Life Can Be Prickly

As wonderful as the Blue Ridge experience was, as foundational as these new friendships have proven to be, coming home was hard. Reconnecting to the world I left behind was difficult.

I’ve been trying to make sense of the blender in my head, chopping and refining and mixing all the information and activity and life that continues. I’ve been trying to put all the new, and old, life into the same container.

Etc., etc., etc. . . .

Etc., etc., etc. . . .

Surprise ~ it doesn’t all fit.

I needed a way to better manage the new roads that are leading me to greater things.

In particular, I’ve been further developing my Social Media Management.

How To Do Social Media For People Who Are Antisocial

How To Do Social Media For People Who Are Antisocial

But I wasn’t working it as well as I could have. I was inundated with the thought that I had to learn more, prep more, explain more, before I had something worth sharing.

The immensity of all that lay before me was overwhelming.

And then I remembered what Edie Melson taught us.

Social media is always changing.

Sounds like a “DUH” moment, right? You would think so.

The real “DUH” moment came when I realized because social media is always changing, it’s impossible for me to learn everything about it. My task is to share my current knowledge while growing. Not stop growing and then share stagnant information.

I don’t have to do everything all the time, as long as I do something when I can. My friend Tony put it this way:

“Consistency trumps intensity…better to work 20 minutes 6 days per week for 90 days than to work 40 hours per week for two weeks…it keeps you from burning out and the magic of your own biz is the ‘part time’ effort…imagine if someone went to the gym 8 hours in one day and called it good for the month…”

I’ve been asked to join several group blogs and share my social media knowledge. I don’t know as much as others, but I know more than some. That doesn’t mean I have to know or do everything all at once.

So I changed my mind.

I’m no longer crushing through hours each night, trying to flood my laptop with links and posts and media connections and classes and learning and teaching.

I’m no longer waiting until I know it all. What I already know is worth sharing. What I already do is worth doing for others.

Instead of trying to do it all, I look at what needs to be done now.

I don’t always like To-Do Lists. Those never ending beasts are an evil necessity with their continuous trails and side paths that often lead you away from contentment. As soon as you mark off one item, there’s another five to be added.

I’m starting a new To-Do List. One that makes it easier to manage everything else. So far, I’ve got one task.

1. Don’t Overdo the To-Do List.

It really can be that simple. Today I have things that have to get done. Blogging, NOLA Chapter 2 third draft, laundry, housecleaning, dinner. I have social media clients I need to take care of. But I can do it, just for today. Just for this week. I don’t need to schedule posts that are a month out. Not yet.

Burnout is too easily achieved when we try too hard to ignore ourselves.

It’s okay to take things one puzzle piece at a time. It’s okay to not have all the answers. It’s okay to not be the best at everything.

And it’s okay to take things one post at a time.

And Frankly, My Dear . . . that’s all she wrote!

TWEETERRIFIC: Tweet: Social media always changes. We should too. #SocialMedia #FranklyMyDearMojo @RealMojo68 [Click to Tweet]