Aug 21, 2016 |
Saturday, I had the opportunity to present “Growing Your Social Media Swarm” to the Writers of Kern, a branch of the California Writers Club. I was excited to learn the audience also had non-writers interested in learning better building techniques.
One of the first slides in my presentation is one you’ve seen for years on this blog.
If you build it, they will come.
Remember back in the day when I revamped my blog, and my brother created this wonderful graphic for me? It’s years old, and it still thrills me.
It’s a reminder to take those steps toward better social media. “If you build it, they will come.”
Social media (emphasis on social) is more than just “look at me.” It’s a mutual support.
Many years ago (okay, we’re gonna pretend I didn’t use the word “many” here, okay? Thanks.) in college, I attended a reading and lecture by W. P. Kinsella, author of Shoeless Joe, which became the inspiration for the movie Field of Dreams. Mr. Kinsella and I spoke after, and he encouraged me to keep writing. “It’s a special gift that takes years,” he told me. “Don’t give up.” To this day, Field of Dreams is still one of my favorites.
When you place your focus on “social”, “media” is just the means by which you connect. As writers, we are the first generation to have instant worldwide access. [You can thank Al Gansky for that soundbite.] Why wouldn’t you want a piece of that pie?
Before building your social media platform, it’s important to know a few things:
- Facebook and Twitter are da bomb. That’s where you’ll reach 100% of your target audience. The other sites are just icing on the cake.
- What do you want to be known for? If it’s being a creative, design your posts to share creative ideas. If it’s business management, you may want to share ideas on personnel, budgeting, and the like.
- Who do you want your target audience to be? This is the money shot. Find a unique way to present who you are with what you know, and you’ll be set.
Running a social media platform takes time. Effort. A little brain-powered creativity. Here’s the good news: You don’t have to do it alone.
Remember the emphasis on “social”? It works both ways. You want to share content to help connect you to a broader audience, right? Well, reverse that. Someone else out there has information and links you’re interested in. Find them, promote them. By sharing someone else’s posts and pages, you’ve still supplied your audience with information, while helping someone else gain status in the social media foray.
See? They built it, you came. Now it’s your turn. Build it, and they will come.
This is where I pat you on the back and say, “Good game. Now, go get ’em!”
And Frankly, My Dear . . . That’s all she wrote!
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TGIF: A-P-P-R-E-C-I-A-T-I-V-E-L-Y
Social Media for the Anti-Social
Apr 19, 2011 |
by Molly Jo Realy @MollyJoRealy
Anyone who knows me, knows I’ve recently rediscovered my affinity for the Backstreet Boys.
I fully admit, I have always been one of those girls who dreams of the fairy tale rescue and swoons over love lyrics sung by boy bands. It’s not so much the love stuff as it is, I’ve just always liked bubble gum music. To be honest, I’m sure they could sing about cow patties and I’d find it extremely wonderful.
And on a day when I felt like a cow patty, it was the Backstreet Boys and God who made me feel better.
Have you ever had one of those days where you just don’t know what’s going on? A day where you feel troubled, lonely, sad, or just mellow? A day when everyone else seems content and you seem… left out?
I had a day like that. Friday, February 18, 2011. There was no reason for it. I wasn’t harassed or bothered by anyone. In fact, nobody even noticed. I think that was the point. And in my loneliness, I started thinking about past relationships. I quickly found myself noting the good qualities I missed, and glossing over the bad traits that I’d left. Isn’t that what loneliness does to us? Takes away reality and leaves us with false memories through rose-colored glasses?
I turned to the greatest Love Letter ever written: the Bible. Since it was the 18th, I read Proverbs 18. And came upon verse 10: “The name of the LORD is a fortified tower; the righteous run to it and are safe.” I had a beautiful vision of running away from the men of my past, running from their hurts and their intentions, the broken pieces of me that they kept chipping away… and I ran, instead to the arms of my Beloved, my Savior. As I called upon the name of My LORD, He opened his arms. With one arm He scooped me, curled and ashamed, into His protection; with the other, He drew His shield of protection to cover me, us; and thwarted any attacks meant to hurt me. I was safe. Safe in His arms. I breathed in His heavenly scent and relaxed.
I kept that feeling of protection, of worthiness, with me throughout the day. A few hours later I needed to get a few things from the local Target, and as I was passing by the cd’s, I saw it. The Backstreet Boys’ playlist cd. Fourteen of their greatest hits at a discount price. It called me. It called me loudly!
The weather in February is always fickle. I was lucky enough to have one of our first warm days of the year, and a moon-roof in my car that begged to be opened. I put the cd in and was transported back to summer days, long nights, giggling girls, college dates … more emotion than memory. I felt… happy.
The second song began to play. I found myself driving detours back to work just to make it last. My Proverbs Experience came to the forefront, and I was drowned in these words, sung by a boy band; placed in my heart by The Man. I’ll never listen to it the same way ever again.
Truly, no matter where I go, or what I do… I am loved. By the One who loves me back.
Go ahead. Google the lyrics to “As Long As You Love Me.” You’ll see exactly what I mean.
And Frankly, My Dear… that’s all she wrote!
