Building a Social Media Swarm takes more than just constant posting. You need to know your audience, and let them know you. Read on to learn how to create a positive social media buzz.
To Bee and Not To Bee
Don’t Be That Person.
You know who I’m talking about. There are certain cyber-people who make you want to use Facebook’s Unfriend button more often than not. Am I right? We’ve all been in that person’s skin one time or another. The thing is, you shouldn’t stay there.
Here’s a quick run down of five social media personalities you should try to avoid becoming:
The One Who Only Wants to Sell. You know these people. They ask “How are you?” but don’t wait for the response. They don’t care. While you’re telling them about your day, they’re just waiting for you to catch your breath so they can interrupt and suggest how your – or any – situation relates to their newest title. Everything they post turns back to the product they have to offer. It’s as though their only vocabulary is “Buy my book! Buy my book!” If this is your goal for using social media, I suggest you simply open an online store.
Social Media isn’t just Squawking.
The Self-Focused One. This is similar to No. 1 except these people know how to personalize everything – toward themselves. Instead of mandating that you purchase their wares, they manipulate every conversation back to “Me, Myself, and I.” They’re not really interested in hearing about your writing adventures. They’ll often interrupt the conversation to be the center of attention. Now, if you notice a fire behind the person you’re talking to, this is a good skill. If you’re trying to be a good friend, notsomuch.
The Silent Streamers. These are the people who see everything online but do nothing about it. Sure, having a new “like” on your page or a new follower on Twitter is equivalent to Internet cash, but only a penny or so. It’s the interactions that keep you going. Right? In the Internet world, if you’re not going to support someone, don’t offer your likes and follows and then disappear. That’s like being the child in room who covers their eyes and says “You can’t see me!” You really do know they’re there, but they want to pretend they’re not. What’s the point?
The Streaming Stalker. Similar to No. 3 except creepier. This is the person who gives a like to everything you do, on all platforms, the moment you do it. It’s like they wait online just for you. If you post a photo your donut-and-coffee breakfast, the Streaming Stalker will like it, suggest ways to eat and drink, and share it nine ways to Sunday. The Internet is designed for interacting, not creeping someone out. It’s okay to show your support, but don’t do it in a manner that resonates something off a crime drama. Let the person you’re following know you support them. Help promote them by liking, following, sharing, and commenting on their posts. Just not everything all at once. And don’t hijack their posts. Remember, you’re there to support them, not steal their thunder.
Drama, drama, drama!
The Overly Emotional One. These are the people who are either happy-happy-happy, or woe-is-me. All. The. Time. Let’s face it. Life is full of a little bit of everything. It’s okay to be real online. Don’t be so cheerful that people want to put on blinders when they read your posts, but don’t be a chaos junkie either. We all have our up’s and down’s. So share bits and pieces of what’s going on in your world and by all means interact with your followers. But if you want more likes, the trick is to be likeable. Find a balance between Pollyanna and Eeyore and you’ll do just fine.
Next week I’ll fly by with some positive activity for you and your Swarm.
Until then, with some sweet tea and a big smile,
Happy writing and keep on Buzzing.
~Molly Jo
Ground beef, green beans, mashed potatoes and memories.
So, y’all know I’m the new Foodie Columnist for Broken But Priceless Ministries, right? Every three months I get to prepare a meal, write about, take pretty pictures, then eat it. Not a bad way to get my name out there in the dog-eat-dog world of writing, am I right? [Dog-eat-dog. See what I did there?]
For April’s magazine [of course I’ll post the link when it’s available, silly of you to even ask!], I had a hard time deciding what to make. In the end, this family favorite won. Okay, it may have had something to do with the fact that I’d been asking my mother down the street to make it for me for the last month but whenever she said, “I can make it tonight” I always responded with “I’m too busy to come over.”
So long story short (or are we past that point, now?) I made it myself. I grew up on this dish. It’s as delicious in summer as it is in winter. The gravy thickens as it stands, which makes even the leftovers delicious. Serve it up with a side of squash or salad greens and you’ve got yourself a complete meal.
Hamburger Pie, from the Unemployment Cookbook
INGREDIENTS:
1 medium onion, diced
1 lb. Ground Beef
1 can (14 oz.) French style green beans, drained
1 can Cream of Chicken Soup
1 can water
1 box instant mashed potatoes
1 egg
DIRECTIONS:
Brown ground beef and onion. Spoon into 2-quart baking dish.
Cover with green beans.
Mix together soup and water, pour over green beans.
Cook instant mashed potatoes per package instructions. Beat in egg.
Spread on top of casserole.
Bake uncovered 350 for 30 minutes.
Not quite a fan? You can use sirloin or ground turkey instead of beef, and replace the green beans with mixed vegetables. For a real twist, use cheddar mashed potatoes.
However you make it, don’t forget the big gulp of sweet tea.
Happy eating,
~Molly Jo
And Frankly, My Dear . . . That’s all she wrote!
The Unemployment Cookbook, Second Edition
This recipe is from The Unemployment Cookbook, Second Edition, now available through New Inklings Press and Amazon.
It’s quite possible I’ve had so much to write that I haven’t written a thing. Okay, true story: I (almost) don’t know where the month of March went. I almost feel like the Beatles’ Here, There, and Everywhere. Oh, don’t get me singing. Just give me some sweet tea or coffee and I’ll calm down.
There was a chaotic beginning in March. Projects up in the air, should I do this or quit that? Bless her glorious heart, after a morning out as we’re sometimes prone to do, Mum asks, “Would you like me to come over and help you clean your house?” Now, Bedford Manor isn’t a messy place. Not usually. But let me throw a few words out for ya: Flu. Cats. Media. Work. Any of these pieces fitting together? So when Mum asks, I do the only thing a responsible, caring, independent, adult child could do. I cried and said, “Thank you!”
The next thing you know, the house is clean, the body is healthy, and I’m on my way to Seattle. Seattle, people! The Emerald City! The land of . . . Well, the land of my children. And coffee. And probably the sixth location mystery in the City Series. Yes, that’s already in the brain. Suffice to say, I picked a good locale for the story I need to tell there. But that’s a separate post and about three years away. [You can wait, can’t ya?]
I spent three and half days visiting Dot and her husband, as well as enjoying some of the town. I flew up on a Thursday, took the tram directly into downtown and walked myself up Capitol Hill and into my son in law’s work. Dot joined us shortly after and from then on it was go, go, go. Here’s the part where I profusely thank my daughter for telling me in no uncertain terms, “Get over your love of heels. Don’t wear them here. You won’t survive.” She was right. My Keds barely kept the kicks alive. And I’m pretty sure I burned calories from alien beings, that’s how funky the legs didn’t work after ten hours of this thing called walking.
Anyway, I digress . . .
From different Starbucks (I mean, that’s not a surprise, right? That’s as obvious as eating beignets when I visit New Orleans next year.) to unique cuisine to family time around the TV watching, you guessed it, Frasier on Netflix . . . It was the best non-working vacation I’ve had in years. [Okay, so the Frasier thing didn’t happen until after we visited the Space Needle gift shop and a saw a mug that said “Good morning, Seattle!” at which point we looked at each other and said “Ohhhhh, yeahhhh” then went home and watched it over popcorn.] [NOTE TO SELF: Get. That. Mug.]
It’s been difficult to narrow down my favorite moments to just five. Actually, I can’t even say these are my top picks. They just happen to be some of my favorite photos. The moments . . . Well, there’s far too many of them for a Five Things Friday post.
In any event, these are my five favorite Instagrammable moments:
Nippers and I frequented the Willy Wonka of coffee places, the Starbucks Roastery. Here we are enjoying a hot chocolate made with real melted chips, not syrup, and a tiramisu topped with chocolate shavings. I might have been a little Type-A for a few hours after indulging . . .
Nippers at the Roastery
This amazing view of Mt. Rainier from the rooftop. This photo doesn’t do it justice. The beauty of the snow above the green above the city . . . And let’s be real: It’s name is Rainier. For my NOLA Swarm, you’ll know exactly why that excites me. Am I right?
Mt. Rainier from the Rooftop
Honey! Dot and I bought a handful of honey sticks from the Farmers market. These naturally sweet treats are good on their own, but we also love adding them to our hot teas. I bought the variety pack – like This Social Media Ninja Bee could pass up that opportunity.
Honey! This Social Bee’s favorite tea sweetener.
Seriously, potato pizza. Serious Pie, from renowned Seattle chef Tom Douglas, is a pizzeria with three locations including one in the Roastery. Dot and Her Man treated me to this amazing, I-didn’t-think-I’d-like-it-but-I-LOVED-it potato pizza the first night. The food and service were so good, when they asked where I wanted dinner the second night, I opted for different pizza, same pizzeria. That was not a mistake. And I’d do it again.
Potato Pizza, seriously? Yes. At Serious Pie.
My goodie bag is full of souvenirs from both the Roastery and corporate Starbucks where they work, the honey sticks, and, no shocker here, how could I pass up a book from the huge two-story Barnes & Noble? I couldn’t afford to buy the purse pen from Tiffany & Co. just yet, so I got myself the next best thing. Breakfast at Tiffany’s by Truman Capote.
Seattle Souvenirs: Coffee, honey, and books.
And since I always love to add a bonus photo or video, here it is. I can’t take credit for this. Ten minutes after arriving at the Roastery I met Cyrus who was kind enough to share his Seattle insights, and noted I came on a good weather day. He then showed me this time-lapse video he took a few days earlier of a storm. I loved the video so much I asked if I could share it and he said yes. He also gave us suggestions of places to visit. I later discovered he’s a real estate agent in Seattle, so of course he has become my Go-To Guy for any touristy ideas I might have. I’m trying to convince him he should start a YouTube channel and share his Seattle. If you agree, drop him a line on his real estate Facebook page. Tell him I sent you. And tell him he needs a YouTube channel.
Well, there you have it. My not-only-top-five for Seattle. What are your favorite travel moments? Share them in the comments.
As always, with some love and a big gulp of sweet tea,
Happy reading.
~Molly Jo
And Frankly, My Dear . . . That’s all she wrote!
Sweeten my tea and share:
Buy NOLA, a romantic location mystery, by Molly Jo Realy
NOLA, by Molly Jo Realy
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