by Molly Jo Realy @MollyJoRealy
Are you serving up your media with flavor?
I know, you’re thinking, “What the heck is that?!”
Lemme tell ya with an example.
We all (okay, not all-all, but mostly-all) like coffee. But we don’t all like it the same way.
I sometimes take my coffee flavored. I sometimes drink it black.
ELF takes his with sugar.
Gibbs takes his coffee with coffee. (He’s Gibbs. He can do whatever he wants.)
The thing is, when it comes to reaching your audience, you need to think of yourself as a barista. You can serve it up your style, but for your customers, you need to know how they take it. Right?
Coffee is the starter base for what we do. It’s what we add to it, and how we serve our guests, that determines if they come back for more. The same for social media.
There’s a lot that goes into being a social media barista. You must have a knowledge of where your customers hang, what they like to drink, and how they like to drink it. I’m not gonna tell all y’all to drink your coffee black. Neither am I gonna strip down my posts to info-only-no-personality-please. That’s equivalent to water without fruit infusion. It’s good for some peeps, but not for my crowd.
Now, if you’re Gibbs, I’m adding coffee on coffee on coffee. If you’re ELF, I’m gonna put a small coffee in a large cup and just add sugar. And if you’re me, well, I’m just gonna smile and ask what kind of mood you’re in.
My point is, wake up, smell the coffee, and serve it to your people in the style you’re all accustomed to. Ain’t nothing better than a fine cup of joe with your peeps. Unless it’s a fine cup of joe with your peeps, and pie. Am I right?
With a big mug and a clean apron,
And Frankly, My Dear . . . : That’s all she wrote!