Sep 8, 2017 |
by Molly Jo Realy @RealMojo68
Frankly, My Dear . . . : Five Things Friday
You know those moments when you know what you know, you just didn’t know you knew it until someone else turns on the light bulb? Yeah. That’s how the new career is lighting up my world lately. And it’s ahh-mazing. It’s like a triple-caffeine-intake while racing the Indy 500 through LA Traffic and surviving kind of high. It is that kind of awesome sauce.
Frankly, My Dear . . . : Which Bulb are You?
So, I’m still doing the writing thing, still doing the editing thing. But as you can tell, I’m also still doing the marketing thing. And this new career keeps reaffirming that I know what I’m doing. How’s that for sweet in me tea. (Oh, please. Y’all know it’s not a week unless I mention my sweet tea.)
BEE the Zebra is super excited, too. Because while NIPPERS is all about the media, y’all just know BEE is all about the marketing.
Frankly, My Dear . . . : BEE the Zebra has a plan
Now, whether you’re a writer, editor, quilter, clothes salesperson or dog walker, we can at least all agree that we’d have, like, zero business if it weren’t for marketing, am I right? And whether you have a team behind you, or you run a do-it-yourself ad campaign, here’s a few things I know.
So grab yourself a glass of that goodness and relax while I share with you five prominent marketing ideas.
- I’ve said it before, and I’ll say it again. And again. And again. Word of Mouth Advertising only works if you open your mouth. You can’t very well be a dazzling zebra if you don’t let anyone see or share your stripes, now, can you?
Frankly, My Dear . . . : Word of Mouth Advertising only works if you open your mouth.
- Brand Awareness. This was a fun one for me to name. Because I love love love helping others find, and maintain, their online identity. You are not your brand. Well, sometimes you are, but not really. You have so many facets. And like most people, you keep a good portion of your private life, well, private. But if you were to poll your peeps, most of them could easily give you five to ten traits that make you, you. From those, you can easily curate your brand. It should be the image you want to publicly reflect. When people think these things, they should think of you. That’s the power of branding.
- Needs Analysis. Holy cow, is that a fancy way of saying, “How can I help you?” A needs analysis is a term that’s been used for years. It basically is the LEGO connector between what you need and what someone else has to offer. Offer-Person says, “Let’s discuss this.” And Need-Person says, “This is where I’m at, and this is where I want to go.” So Offer-Person creates some strategies to help get you there. The information is the needs analysis, the diagnostic appointment to get the ball rolling.
- Pivoting. We all do this. And as fiction writers we’re especially good at it. This is where Person A says, “I need Item A.” But Person B, who knows more about the situation, says, “I agree. Let’s take care of this and then let’s talk about that.” See? You went from A to B with just a turn of the page. Writers pivot every time we ask you to believe our characters then put them into turmoil. We cause you to read on, with different expectations.
[Note to self: Stop letting Josie get into so much trouble in NOLA. no spoilers!]
- Audience Engagement. Do I really have to explain this? Nope. But I do want to discuss it. This of course is when you get your peeps involved. You’re nothing without your audience . . . Unless you sing in the shower. And while most of us like the acoustics, do we really want to stop there? Not at all. We all have gifts, talents, product, merchandise, you-name-it-we-got-it stuff that we want to share with others. So we need to make sure we’re actually sharing it, and not just laying it down. It’s a hand-off, a relay-race if you will. Get your people involved and they’re more apt to pass the baton to someone else (that’s the referral).
Frankly, My Dear . . . Are you ready to run the marketing race?
So now it’s your turn: What are some of your marketing tips and tricks?
TWEET THIS: Frankly, My Dear . . . : Are you ready to run the #marketing race? @RealMojo68 #FiveThingsFriday
With high top running shoes and a bejeweled baton,
Happy Marketing!
~Molly Jo
And Frankly, My Dear . . . That’s all she wrote!
Aug 29, 2017 |
by Molly Jo Realy @RealMojo68
Frankly, My Dear . . . : The Unemployment Cookbook
Hey y’all! I’m so excited for this recipe post!
Last week I celebrated my new career by going to WinCo. Along with a new day gig at the local paper’s ad and digital marketing division, This Girl got paid to present on social media vs. marketing at WOK in Bakersfield, and I bought food with that thar income. So I guess social media really does put food on the table.
Frankly, My Dear . . . : Social Media does put food on the table.
Now, the day job won’t start for another day or two, but I quit the old job last week so I could take a few days for things like editing and cleaning and cooking and writing. (Can I get a woot! woot! on that last one? All right! Raise the roof with that noise!)
Girlfriend, let me tell you. My house hasn’t smelled this good since the Christmas cider two years ago. But these smells are a different cooking aroma. Lemme tell ya.
I made two recipes in the last few days. The first is a take on my Cheese Fondue. Now, I’m not gonna tell you how I made it, ‘cuz it was a little strong. Okay, so I’ll tell ya. But the printable recipe will have the better version.
Frankly, My Dear . . . Beer Cheese Fondue
I took 2 cups shredded Cheddar cheese, 2 cups shredded Italian 6-Cheese blend, one bottle of pumpkin beer, one bottle of regular beer, one packet of onion soup mix, two tablespoons of cornstarch, and a few dashes of salt and pepper. Honey, it was a lot. And it was spicy. Like, onion-spicy. You know those cooking shows where they tell the contestant to not do that? Yeah. Don’t do that. Instead, follow this recipe:
The Unemployment Cookbook: Beer Cheese Fondue
Ingredients
- 1 bottle beer
- 2 cups (8 oz.) shredded Cheddar Cheese
- 1 TBS flour or cornstarch
- salt and pepper to taste
Instructions
- Carefully pour the beer into your fondue pot.
- Turn on medium high.
- While the beer heats up, toss cheese and flour in a small bowl.
- Once the beer is warmed but not boiling, add cheese.
- Stir occasionally, until melted thoroughly.
- Reduce heat to medium.
- Serve with dippers such as diced meats, crackers, fruits, and vegetables.
3.1
http://franklymydearmojo.com/2017/08/29/the-unemployment-cookbook-when-two-good-recipes-make-a-third/ (c) 2012 Frankly, My Dear... New Inklings Press
As you can see from the photo, we enjoyed dipping pretzels, apples, diced meat, and a variety of vegetables.
That was Saturday.
Now lemme tell ya what was for dinner the next day.
This one’s just as easy-peasy. [And you can click on the photo to download the recipe for this month’s PDF.]
Frankly, My Dear . . . : Slow Cooker BBQ Pulled Pork
But wait! There’s more!
What’s a girl to do with leftover cheese fondue and BBQ pork?
Aww, yeah. You know where this is going, don’t you, my hungry little Swarm.
Ladies and gentlemen, I present to you the Toasted MoJo Melt Sandwich:
Frankly, My Dear . . . : Toasted MoJo Melt Sandwich
Just look at those layers of BBQ pork and caramelized onion covered with tangy cheese fondue on crunchy toast. The perfect blend of smooth and savory in every bite. I just found a new meal to feed my people. Honey, I’m gonna open a restaurant with this sandwich, it’s that good! Served with a few chips, apple slices, and some refreshing citrus-infused water, there ain’t nothing better on the block.
But don’t take my word for it. Until my restaurant dream becomes a reality, you’ll have to make it on your own.
What are some of your favorite ways to combine leftovers?
TWEET THIS: What are your favorite food leftover combinations? @RealMojo68 @WinCoFoods #amcooking #ameating
TWEET THIS: When two good recipes make a third. @RealMojo68 @WinCoFoods #amcooking #ameating
And Frankly, My Dear . . . That’s all she wrote!
[To order your copy of The Unemployment Cookbook, please visit New Inklings Press.]
Aug 26, 2017 |
by Molly Jo Realy @RealMojo68
Whether it’s through family, friends, a networking group, or public forum, there’s one action I’ve found that works best for everyone in promoting their product or service.
Frankly, My Dear . . . : Word of Mouth Advertising only works if you open your mouth.
It starts with one person who believes in you and what you have to offer. Reach that one person, and your audience will grow.
TWEET THIS: How do you grow your social media Swarm? @RealMojo68 #socialmedia #marketing
And Frankly, My Dear . . . : That’s all she wrote!
Aug 17, 2017 |
by Molly Jo Realy @RealMojo68
Frankly, My Dear . . .: Nippers, Bruno, and Molly Jo Realy
I’m often asked what is the difference between media and marketing?
Now, that’s a pretty loaded question and I can definitely go on, and on, and on . . . but the bottom line answer for me is, media is networking and marketing is sales.
Not everything is marketing, but if you are a creative professional, your quest should be to share what you have to offer in a way that doesn’t scream, “Buy my product! Buy my product! Buy my product!”
“Give them a reason to care about you. Then they’ll care about what you write.” ~ Molly Jo Realy
Are you on Facebook or Twitter? How about Instagram? Did you see that cute post about your friend’s dog? How about that great photo your brother/sister/long-lost cousin put up, showing their morning coffee? [Hey, I am not knocking the coffee photos, okay? Let’s just be clear on that.] That’s media. That’s where you connect.
Now, how many of those posts prompt you to look at a product? Share a link to help you find life’s answers to why my coffee cup doesn’t magically refill? Yes, I’m still on the coffee thing, okay? Hey. You have your quirks. A little coffee in me never hurt anyone. In fact, the less coffee in me, the more likely someone is to get hurt. #needcaffeinenow.
But I digress. Anywhoo. That second part there is the marketing.
When the two come to together, it’s magic.
One of the best ways to know if you’re doing it right is to emulate someone you respect who has forged the path before you. Check out inspiring blogs, Facebook pages, Twitter and Instagram accounts. Look at websites with a critical eye and take note of what you do (and don’t) like. Now, pull the threads you want to use and tie them up in a pretty bow!
Well, I was thinking bow as in ribbon, but a bow can also be, you know, a bow. And I already have a meme for that!
Frankly, My Dear . . . : Be Your Own Hero
What a perfect demonstration. Why, that’s as nifty as a firefly in the tree. They just go together, dontcha think?
So my question to you is, are you a professional media magician or an amateur product pusher? [Check out last week’s post Social Media Saturday: Memes Aren’t Just for Marketing.]
Now, if you’ll excuse me. I have an urge to drink another latte. . .
Frankly, My Dear . . .: We love our lattes!
For more on media and marketing, join me this Saturday in Bakersfield at Writers of Kern monthly meeting.
TWEET THIS: Are you a professional media magician or an amateur product pusher? @RealMojo68 #socialmedia #marketing #coffee
And Frankly, My Dear . . . That’s all she wrote!
Aug 23, 2015 |
Aaron D. Gansky’s Hand of Adonai: The Book of Things to Come
It’s a bit surreal to announce, but Tuesday, Aaron D. Gansky’s newest book, Hand of Adonai: The Book of Things To Come is finally available.
The first in a series, Hand of Adonai is a Young Adult Fantasy novel that starts in North Chester, Minnesota and ends in Alrujah, a video game kingdom created by best friends Lauren Knowles and Oliver Shaw.
Don’t be fooled by the genre. This book has been read and enjoyed by all ages.
Being Aaron’s social media manager has its perks. I was also one of his beta readers. That just means a few pre-release books were printed for people like me to review and edit. Since I took the task while we were at Blue Ridge, I opted to make comments via stickie notes instead of a computer file.
My HoA Beta Notes
Don’t worry. Most of those are “Way to go, Gansky” cheers. I fell in love with Lauren and Oliver.
They’re not perfect characters. They have real struggles. Like weight gain and bullies and broken families and high school awkward genes. So they create a perfect world. Lauren writes out her ideas in her journals and Oliver transforms them into computer code that results in a game.
After a particularly hard day for both of them, they wake up. Or do they? Lauren doesn’t know if she’s dreaming or dead. Oliver doesn’t know what to do. Together, they play along with the game only to find there’s more to it than they invented.
Dark creatures like the Nar’esh and Beresus are not easy to conquer. And worse, Lauren and Oliver are in the roles of a Princess and a Monk ~ not easily deniable. Their traveling companions swear to protect them. But would they still, if they knew they were frauds? Or are they gods?
Soon they are joined by Erica Hall and Aiden Prince ~ the objects of their real-life affections. It’s hard enough to navigate through high school emotions in this world. Setting aside teen angst and popularity contests, the four must work together to return home from a place that shouldn’t even exist. Will the demon Belphegor win the game by destroying Alrujah?
I’ve been helping Aaron and his publisher spread the word on social media, and Tuesday, we’re having an online party! Starting at 6:30 pm (Pacific Time) you can join our Aaron D Gansky’s Hand of Adonai Launch Party event on Facebook where we’ll be interacting and sharing trivia questions. And if you can’t meet us on Facebook, at the same time we’ll be streaming live with his weekly Firsts in Fiction Podcast. This week’s theme is How to Launch a Book and I’ll be the guest caster.
Of course, what’s a party without presents?
What’s a party without presents?
As we talk about inspiration, social media, what it takes to write a book, and all things from first thought to final print, Aaron, Al, and I will be giving away copies of books, a packet or two of Magic: The Gathering cards, and I’m not sure what else.
If you’d like a preview of the book, you can view the Hand of Adonai pre-release with your BookGrabbr app (download it to your computer or smart phone).
If you like what you read, you can buy Hand of Adonai at Amazon. It’s now available both in print and Kindle editions.
So we hope you’ll join us for the fun. You can check in to either event (or both) ahead of time. In fact, we’d be super glad if you did, and share them with your peeps. Because what’s a party without guests, right?
And Frankly, My Dear . . . that’s all she wrote!
You may also enjoy reading:
MoJo Book Review and Giveaway: The Bargain by Aaron D. Gansky
“What’s the Word?” Wednesday: Aaron Gansky on Magic and Writing
