by Molly Jo Realy @RealMojo68
I’m often asked what is the difference between media and marketing?
Now, that’s a pretty loaded question and I can definitely go on, and on, and on . . . but the bottom line answer for me is, media is networking and marketing is sales.
Not everything is marketing, but if you are a creative professional, your quest should be to share what you have to offer in a way that doesn’t scream, “Buy my product! Buy my product! Buy my product!”
Are you on Facebook or Twitter? How about Instagram? Did you see that cute post about your friend’s dog? How about that great photo your brother/sister/long-lost cousin put up, showing their morning coffee? [Hey, I am not knocking the coffee photos, okay? Let’s just be clear on that.] That’s media. That’s where you connect.
Now, how many of those posts prompt you to look at a product? Share a link to help you find life’s answers to why my coffee cup doesn’t magically refill? Yes, I’m still on the coffee thing, okay? Hey. You have your quirks. A little coffee in me never hurt anyone. In fact, the less coffee in me, the more likely someone is to get hurt. #needcaffeinenow.
But I digress. Anywhoo. That second part there is the marketing.
When the two come to together, it’s magic.
One of the best ways to know if you’re doing it right is to emulate someone you respect who has forged the path before you. Check out inspiring blogs, Facebook pages, Twitter and Instagram accounts. Look at websites with a critical eye and take note of what you do (and don’t) like. Now, pull the threads you want to use and tie them up in a pretty bow!
Well, I was thinking bow as in ribbon, but a bow can also be, you know, a bow. And I already have a meme for that!
What a perfect demonstration. Why, that’s as nifty as a firefly in the tree. They just go together, dontcha think?
So my question to you is, are you a professional media magician or an amateur product pusher? [Check out last week’s post Social Media Saturday: Memes Aren’t Just for Marketing.]
Now, if you’ll excuse me. I have an urge to drink another latte. . .
For more on media and marketing, join me this Saturday in Bakersfield at Writers of Kern monthly meeting.
And Frankly, My Dear . . . That’s all she wrote!