by Molly Jo Realy @MollyJoRealy
So, here’s the thing. Yah, I know. Some of you hate that phrase. But there it is anyway. What? I’m gonna pretend it doesn’t exist? Fuggedaboutit.
I’ll keep this as short and sweet as one teaspoon of sugar in your coffee. [Unless that coffee mug’s a 24 oz. tumbler. Then we’re gonna be here a while.]
So, you’re on social media. Because you have to be, not because you want to be. And you hate it. I mean, You. HATE. it. Am I right? Yup. Know how I know? ‘Cause y’all tell me so. Regularly.
Why do some of you hate it? Because y’all think you don’t have anything to say. Or sure, you can chat up the store clerk with digressions on the value of laundry detergent fragrances, or your family at the dinner table when it comes to tonight’s hockey game or next week’s NCIS episode. But then you get in front of your Twitter feed.
And you stare. I mean, you just stare.
And that blinky spinny icon thingy on whichever media site you’re looking at. It taunts you.
It says, “You’ll never be as quippy as the next guy. Never!” And it gives off a computerized maniacal laugh. Muahahahahah . . . Okay. Too far? Yah. Maybe. Let’s walk it back a few steps.
Anyway. So how is it you have something to say to friends and your family and your coworkers, but y’all don’t know what to say to your Swarm?
Two words: Performance Anxiety.
Y’all get stressed.
*Insert Gibbs slap here!*
Stop it. Stop being stressed. Stop thinking you have nothing to say.
Obviously, you have a lot to say. And there’s an audience. They’re already ready for you. Honest!
All you have to do, is not change your voice.
Did ya hear me on that? It just means write the way you talk. Super simple. Not sure you can? Record yourself. Listen to how you hold the coffee audience captive. Pay attention to those “hello” moments at the gas station. And when you’re ready to share something of yourself in the world, pick a person to address. Direct your posts to one or two people, not the world at large.
It can be someone specific: Your 23-year-old daughter. Or the Postal Clerk you chat with once a week. Or it can be a general idea of someone: A 30-ish tall, dark and handsome guy named Rain. Or some insecure Italian redhead named Josie. The point is, you know how to reach these people. You already speak their language. So speak it into your keyboard.
Yah, it takes some practice. And here and there you need to pick a different audience. Maybe you send your tweets to Paige and your Facebook posts to SuperGirl. LinkedIn is for those business cohorts who said you wouldn’t amount to much [insert snickering laugh here]. But once you know who your audience is, you’ll recognize your voice. And you’ll be able to say everything you need to say.
And Frankly, My Dear . . . : That’s all she wrote!