The Difference Between Media and Marketing

by Molly Jo Realy @RealMojo68

Frankly, My Dear . . .: Nippers, Bruno, and Molly Jo Realy

Frankly, My Dear . . .: Nippers, Bruno, and Molly Jo Realy

I’m often asked what is the difference between media and marketing?

Now, that’s a pretty loaded question and I can definitely go on, and on, and on . . . but the bottom line answer for me is, media is networking and marketing is sales.

Not everything is marketing, but if you are a creative professional, your quest should be to share what you have to offer in a way that doesn’t scream, “Buy my product! Buy my product! Buy my product!”

"Give them a reason to care about you. Then they'll care about what you write." ~ Molly Jo Realy

“Give them a reason to care about you. Then they’ll care about what you write.” ~ Molly Jo Realy

Are you on Facebook or Twitter? How about Instagram? Did you see that cute post about your friend’s dog? How about that great photo your brother/sister/long-lost cousin put up, showing their morning coffee? [Hey, I am not knocking the coffee photos, okay? Let’s just be clear on that.] That’s media. That’s where you connect.

Now, how many of those posts prompt you to look at a product? Share a link to help you find life’s answers to why my coffee cup doesn’t magically refill? Yes, I’m still on the coffee thing, okay? Hey. You have your quirks. A little coffee in me never hurt anyone. In fact, the less coffee in me, the more likely someone is to get hurt. #needcaffeinenow.

But I digress. Anywhoo. That second part there is the marketing.

When the two come to together, it’s magic.

One of the best ways to know if you’re doing it right is to emulate someone you respect who has forged the path before you. Check out inspiring blogs, Facebook pages, Twitter and Instagram accounts. Look at websites with a critical eye and take note of what you do (and don’t) like. Now, pull the threads you want to use and tie them up in a pretty bow!

Well, I was thinking bow as in ribbon, but a bow can also be, you know, a bow. And I already have a meme for that!

Frankly, My Dear . . . : Be Your Own Hero

Frankly, My Dear . . . : Be Your Own Hero

What a perfect demonstration. Why, that’s as nifty as a firefly in the tree. They just go together, dontcha think?

So my question to you is, are you a professional media magician or an amateur product pusher? [Check out last week’s post Social Media Saturday: Memes Aren’t Just for Marketing.]

Now, if you’ll excuse me. I have an urge to drink another latte. . .

Frankly, My Dear . . .: We love our lattes!

Frankly, My Dear . . .: We love our lattes!

For more on media and marketing, join me this Saturday in Bakersfield at Writers of Kern monthly meeting.

TWEET THIS: Are you a professional media magician or an amateur product pusher? @RealMojo68 #socialmedia #marketing #coffee

And Frankly, My Dear . . . That’s all she wrote!

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Firsts in Fiction: Everything You Wanted to Know About Writing But Were Afraid to Ask

by Molly Jo Realy @RealMojo68

Firsts in Fiction cohosts and their photobombing producer

Firsts in Fiction co-hosts Aaron and Al Gansky, and their photobombing producer (that would be me.)

So this was us a year and a half ago [has it really been that long?!] at Blue Ridge. They’re celebrating awards and I’m celebrating the fact I could jump in high heels.

Ahh, good times.

So, next week we’re doing a slightly different podcast, which y’all may have surmised from the title of this post.

Everything you wanted to know about writing but were afraid to ask.

This is where you come in. As with any creative endeavor, we want to do it right. And while the hosts and moi have our ideas and questions to ask each other, we know it’s you, the audience, whom we do this for. So leave your questions in the comments, and we’ll see if we can add them to the mix.

Watch next week’s Firsts in Fiction podcast live at 6:30 pm PST, or catch it later on YouTube or at AaronGansky.com.

And don’t forget, you can Ask the Author any time by leaving comments on our blogs, Facebook, or Twitter feeds.

TWEET THIS: Everything You Wanted to Know About Writing But Were Afraid to Ask @RealMojo68 #amwriting #podcast #socialmedia

And Frankly, My Dear . . . That’s all she wrote!

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Review: Boy, 9, Missing, by Nic Joseph

by Molly Jo Realy @RealMojo68

Frankly, My Dear . . . Boy, 9, Missing

Frankly, My Dear . . . Boy, 9, Missing

Two months ago my brother took me to Barnes & Noble and said those most magical words. “Pick something.”

I’d passed this book on my way through the stacks, and the cover grabbed me. The back blurb grabbed me. And since my I-want-him-to-be-my-agent friend instructed me to stop reading Midnight in the Garden of Good and Evil [I KNOW, right?! Good thing he didn’t tell me to also give up the movie before NOLA is finished!], this one seemed like a good fit to also use in my proposal and marketing plan at a not-too-much-later date.

I did the dutiful chore of pretending to ignore my brother. I said, “Oh, no. That’s okay. Thanks anyway.”

I squealed in public and gave him a hug and my mother said, “Molly Jo!” and I said, “Like I’m gonna pretend he didn’t just offer to buy me a book.” Please, peeps. We all know that’s tantamount to the winning lottery ticket, am I right? Shyah.

So, here’s where I get into the book. This means the spoiler section. Which means if you don’t want to know about the book, y’all need to turn the channel. That is, stop reading. Stop scrolling. Just leave the page now.

Really?

There’s no turning back.

Okay, then. You’re still here. [Thank you for that!]

Let me start with saying, I really wanted to like this book. I really did. The premise seemed like something I would like. The reviews were raves. But . . .

I can’t give it more than three stars. If I can rate it exactly two-and-a-half, I would. Because while the story telling is really good, I was taken out of the story too often.

Lucas, 9 years old, is found dead in his parents’ bath tub on an evening when they were hosting a dinner party with another family. The only, uhm, witness, is Sam, 10. Who says nothing about it. Nothing. For twenty-three years. And then his own nine-year-old son, Matthew, goes missing.

The story is told in first person narrative from Francis’s point of view. Francis is Lucas’s brother. He was just thirteen when it happened, and from then on he was struck with ridiculous anxiety some of which, when described, made me consider MONK on TV. He’s now an adult, has changed his last name to hide from the past, and works at the local newspaper where his boss is his old paramour.

The cast of characters include Francis’s fifteen-year-old daughter Amy who just came to live with him when her mother decided her career in Paris was more important than being a mom. Amy is a superfluous character and to be honest, I found the story reminded me of her existence. It could have easily been told without her. Francis was so wrapped up in finding Matthew that he doesn’t see Amy for days. And she’s only been in town for days. Granted, that plays into his insecure dad role, but it wasn’t necessary. Francis is a mess already.

He has unlikely allies with Sam’s wife Miranda, who first attacks him; Cam, his aforementioned boss; Kira, a local news reporter who is writing Sam’s story; and a psychologist he tracks down after searching for his own father who has also gone missing and is the prime suspect in Matthew’s kidnapping.

Of course, a good mystery needs red herrings and misdirection. But some of the other characters and subplots are unnecessary and distracting. The narrative jumps from adult-Francis telling it as it happened, to the occasional “draft” written by Kira- in third person narrative, telling the events as relayed to her by Sam, to flashbacks. But these tend to jumble and are at times hard to follow. This both adds to and distracts from the story, leaving the reader feeling a little more unbalanced than they should.

The resolution was unfulfilling, a conglomerate of tying up loose ends and at parts, what Flannery O’Connor has stated as the “surprising but inevitable ending.” However, the wrap-up was very predictable and read a bit like someone trying to tie up all the ends, while unfortunately missing some.

The middle section of the book was heavy with F-bombs; not terribly overloaded but much more so than the rest of the book.

There were typos throughout the novel, which greatly detract from the reading experience. A few punctuation errors, word usage, and spelling. There were at least two instances of word usage where I couldn’t tell if the author failed at being clever, or an editor missed an error.

The biggest plot inconsistency happens right away: In the first chapter, the medical examiner stands over the tub, looking down at the “freakishly contorted” body in the water. Two pages later, we learn that prior to any officials coming on scene, Lucas’s and Francis’s mother had pulled Lucas’s body from the tub to try to resuscitate him. Did she put his unresponsive body back into the tub?

The author capitalizes the word “dumpster” throughout the book.

I don’t think this book is terrible, but I also don’t think it’s great. I can’t recommend it, but I won’t stop you from reading it.

Have you read a book that left you apathetic about it?

TWEET THIS: Review: Boy, 9, Missing, by Nic Joseph. @RealMojo68 #amreading #boy9missing

And Frankly, My Dear . . . That’s all she wrote!

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