Building a Social Media Swarm takes more than just constant posting. You need to know your audience, and let them know you. Read on to learn how to create a positive social media buzz.
To Bee and Not To Bee
Don’t Be That Person.
You know who I’m talking about. There are certain cyber-people who make you want to use Facebook’s Unfriend button more often than not. Am I right? We’ve all been in that person’s skin one time or another. The thing is, you shouldn’t stay there.
Here’s a quick run down of five social media personalities you should try to avoid becoming:
The One Who Only Wants to Sell. You know these people. They ask “How are you?” but don’t wait for the response. They don’t care. While you’re telling them about your day, they’re just waiting for you to catch your breath so they can interrupt and suggest how your – or any – situation relates to their newest title. Everything they post turns back to the product they have to offer. It’s as though their only vocabulary is “Buy my book! Buy my book!” If this is your goal for using social media, I suggest you simply open an online store.
Social Media isn’t just Squawking.
The Self-Focused One. This is similar to No. 1 except these people know how to personalize everything – toward themselves. Instead of mandating that you purchase their wares, they manipulate every conversation back to “Me, Myself, and I.” They’re not really interested in hearing about your writing adventures. They’ll often interrupt the conversation to be the center of attention. Now, if you notice a fire behind the person you’re talking to, this is a good skill. If you’re trying to be a good friend, notsomuch.
The Silent Streamers. These are the people who see everything online but do nothing about it. Sure, having a new “like” on your page or a new follower on Twitter is equivalent to Internet cash, but only a penny or so. It’s the interactions that keep you going. Right? In the Internet world, if you’re not going to support someone, don’t offer your likes and follows and then disappear. That’s like being the child in room who covers their eyes and says “You can’t see me!” You really do know they’re there, but they want to pretend they’re not. What’s the point?
The Streaming Stalker. Similar to No. 3 except creepier. This is the person who gives a like to everything you do, on all platforms, the moment you do it. It’s like they wait online just for you. If you post a photo your donut-and-coffee breakfast, the Streaming Stalker will like it, suggest ways to eat and drink, and share it nine ways to Sunday. The Internet is designed for interacting, not creeping someone out. It’s okay to show your support, but don’t do it in a manner that resonates something off a crime drama. Let the person you’re following know you support them. Help promote them by liking, following, sharing, and commenting on their posts. Just not everything all at once. And don’t hijack their posts. Remember, you’re there to support them, not steal their thunder.
Drama, drama, drama!
The Overly Emotional One. These are the people who are either happy-happy-happy, or woe-is-me. All. The. Time. Let’s face it. Life is full of a little bit of everything. It’s okay to be real online. Don’t be so cheerful that people want to put on blinders when they read your posts, but don’t be a chaos junkie either. We all have our up’s and down’s. So share bits and pieces of what’s going on in your world and by all means interact with your followers. But if you want more likes, the trick is to be likeable. Find a balance between Pollyanna and Eeyore and you’ll do just fine.
Next week I’ll fly by with some positive activity for you and your Swarm.
Until then, with some sweet tea and a big smile,
Happy writing and keep on Buzzing.
~Molly Jo
Ground beef, green beans, mashed potatoes and memories.
So, y’all know I’m the new Foodie Columnist for Broken But Priceless Ministries, right? Every three months I get to prepare a meal, write about, take pretty pictures, then eat it. Not a bad way to get my name out there in the dog-eat-dog world of writing, am I right? [Dog-eat-dog. See what I did there?]
For April’s magazine [of course I’ll post the link when it’s available, silly of you to even ask!], I had a hard time deciding what to make. In the end, this family favorite won. Okay, it may have had something to do with the fact that I’d been asking my mother down the street to make it for me for the last month but whenever she said, “I can make it tonight” I always responded with “I’m too busy to come over.”
So long story short (or are we past that point, now?) I made it myself. I grew up on this dish. It’s as delicious in summer as it is in winter. The gravy thickens as it stands, which makes even the leftovers delicious. Serve it up with a side of squash or salad greens and you’ve got yourself a complete meal.
Hamburger Pie, from the Unemployment Cookbook
INGREDIENTS:
1 medium onion, diced
1 lb. Ground Beef
1 can (14 oz.) French style green beans, drained
1 can Cream of Chicken Soup
1 can water
1 box instant mashed potatoes
1 egg
DIRECTIONS:
Brown ground beef and onion. Spoon into 2-quart baking dish.
Cover with green beans.
Mix together soup and water, pour over green beans.
Cook instant mashed potatoes per package instructions. Beat in egg.
Spread on top of casserole.
Bake uncovered 350 for 30 minutes.
Not quite a fan? You can use sirloin or ground turkey instead of beef, and replace the green beans with mixed vegetables. For a real twist, use cheddar mashed potatoes.
However you make it, don’t forget the big gulp of sweet tea.
Happy eating,
~Molly Jo
And Frankly, My Dear . . . That’s all she wrote!
The Unemployment Cookbook, Second Edition
This recipe is from The Unemployment Cookbook, Second Edition, now available through New Inklings Press and Amazon.
It’s quite possible I’ve had so much to write that I haven’t written a thing. Okay, true story: I (almost) don’t know where the month of March went. I almost feel like the Beatles’ Here, There, and Everywhere. Oh, don’t get me singing. Just give me some sweet tea or coffee and I’ll calm down.
There was a chaotic beginning in March. Projects up in the air, should I do this or quit that? Bless her glorious heart, after a morning out as we’re sometimes prone to do, Mum asks, “Would you like me to come over and help you clean your house?” Now, Bedford Manor isn’t a messy place. Not usually. But let me throw a few words out for ya: Flu. Cats. Media. Work. Any of these pieces fitting together? So when Mum asks, I do the only thing a responsible, caring, independent, adult child could do. I cried and said, “Thank you!”
The next thing you know, the house is clean, the body is healthy, and I’m on my way to Seattle. Seattle, people! The Emerald City! The land of . . . Well, the land of my children. And coffee. And probably the sixth location mystery in the City Series. Yes, that’s already in the brain. Suffice to say, I picked a good locale for the story I need to tell there. But that’s a separate post and about three years away. [You can wait, can’t ya?]
I spent three and half days visiting Dot and her husband, as well as enjoying some of the town. I flew up on a Thursday, took the tram directly into downtown and walked myself up Capitol Hill and into my son in law’s work. Dot joined us shortly after and from then on it was go, go, go. Here’s the part where I profusely thank my daughter for telling me in no uncertain terms, “Get over your love of heels. Don’t wear them here. You won’t survive.” She was right. My Keds barely kept the kicks alive. And I’m pretty sure I burned calories from alien beings, that’s how funky the legs didn’t work after ten hours of this thing called walking.
Anyway, I digress . . .
From different Starbucks (I mean, that’s not a surprise, right? That’s as obvious as eating beignets when I visit New Orleans next year.) to unique cuisine to family time around the TV watching, you guessed it, Frasier on Netflix . . . It was the best non-working vacation I’ve had in years. [Okay, so the Frasier thing didn’t happen until after we visited the Space Needle gift shop and a saw a mug that said “Good morning, Seattle!” at which point we looked at each other and said “Ohhhhh, yeahhhh” then went home and watched it over popcorn.] [NOTE TO SELF: Get. That. Mug.]
It’s been difficult to narrow down my favorite moments to just five. Actually, I can’t even say these are my top picks. They just happen to be some of my favorite photos. The moments . . . Well, there’s far too many of them for a Five Things Friday post.
In any event, these are my five favorite Instagrammable moments:
Nippers and I frequented the Willy Wonka of coffee places, the Starbucks Roastery. Here we are enjoying a hot chocolate made with real melted chips, not syrup, and a tiramisu topped with chocolate shavings. I might have been a little Type-A for a few hours after indulging . . .
Nippers at the Roastery
This amazing view of Mt. Rainier from the rooftop. This photo doesn’t do it justice. The beauty of the snow above the green above the city . . . And let’s be real: It’s name is Rainier. For my NOLA Swarm, you’ll know exactly why that excites me. Am I right?
Mt. Rainier from the Rooftop
Honey! Dot and I bought a handful of honey sticks from the Farmers market. These naturally sweet treats are good on their own, but we also love adding them to our hot teas. I bought the variety pack – like This Social Media Ninja Bee could pass up that opportunity.
Honey! This Social Bee’s favorite tea sweetener.
Seriously, potato pizza. Serious Pie, from renowned Seattle chef Tom Douglas, is a pizzeria with three locations including one in the Roastery. Dot and Her Man treated me to this amazing, I-didn’t-think-I’d-like-it-but-I-LOVED-it potato pizza the first night. The food and service were so good, when they asked where I wanted dinner the second night, I opted for different pizza, same pizzeria. That was not a mistake. And I’d do it again.
Potato Pizza, seriously? Yes. At Serious Pie.
My goodie bag is full of souvenirs from both the Roastery and corporate Starbucks where they work, the honey sticks, and, no shocker here, how could I pass up a book from the huge two-story Barnes & Noble? I couldn’t afford to buy the purse pen from Tiffany & Co. just yet, so I got myself the next best thing. Breakfast at Tiffany’s by Truman Capote.
Seattle Souvenirs: Coffee, honey, and books.
And since I always love to add a bonus photo or video, here it is. I can’t take credit for this. Ten minutes after arriving at the Roastery I met Cyrus who was kind enough to share his Seattle insights, and noted I came on a good weather day. He then showed me this time-lapse video he took a few days earlier of a storm. I loved the video so much I asked if I could share it and he said yes. He also gave us suggestions of places to visit. I later discovered he’s a real estate agent in Seattle, so of course he has become my Go-To Guy for any touristy ideas I might have. I’m trying to convince him he should start a YouTube channel and share his Seattle. If you agree, drop him a line on his real estate Facebook page. Tell him I sent you. And tell him he needs a YouTube channel.
Well, there you have it. My not-only-top-five for Seattle. What are your favorite travel moments? Share them in the comments.
As always, with some love and a big gulp of sweet tea,
Happy reading.
~Molly Jo
Was one of your New Year’s resolutions to save more money? Yeah. It ranks up there with
Eat healthy
Exercise more
Improve life
It’s hard, though, isn’t it?
You know what? You’re not alone. When I started sharing about my bad credit experiences, I was overwhelmed with supportive and encouraging comments. So many of you were or are in the same boat, and didn’t know it.
We think we’re alone and headed for a comedy of errors like Gilligan’s Island.
To Sea in a Storm by Yourself? It ain’t so.
But the truth is, while our individual situations are unique, we have the opportunity to throw life rafts to each other just with words of encouragement and “been there, done that” talk.
There’s a lot in life that can make us feel bad about ourselves. Keeping up with the Joneses is, in my opinion, one of the worst. Which Jones are we talking about? The one who’s a family friend or the one who lives on the other side of town, you know, the right side of the tracks?
When I have money troubles, everything else is amplified. I can’t buy medicine because I can’t afford the doctor visit in order to get the prescription. Or I feel guilty for munching at McDonald’s but in reality I was hungry and didn’t have time to get to the store on my lunch hour. The phone rings constantly, but it’s almost always “Call from Unavailable.”
It wears a person down, doesn’t it? And when you’re worn down, you can’t always see the solution, if there is one.
Cloud of Negativity
Recently, I made a self-discovery. I told myself, “I’m tired of worrying.” Sure, easier said than done, and yes I do still have those moments.
But I started smiling more and stressing less. I gave myself permission to not feel guilty over the occasional fast food. It was okay if I bought one song on iTunes for $1.29. But then I stop. Then I’ve reached my limit and treat myself to an emotional allowance rather than a financial one.
Spending time with friends, watching a favorite DVD or even just reading a good book is often all it takes to regenerate my broken spirit.
Money isn’t everything.
And then there was the realization of several truths.
You are not alone. I know, I’ve hit on this before. But it’s worth hammering again and again. I am not alone. You are not alone. Believe it or not, people will understand when you say, “I just can’t go out this weekend.” It’s okay to say no to some extras. It’s also okay to say yes.
Patience really is a virtue. Debt collectors are often willing to work around your payment schedule as long as you communicate with them. You can’t expect them to stop calling if you don’t explain your situation. For all they think, you’re a deadbeat. But you’re not. You hear me?
YOU ARE NOT A DEADBEAT.
There are so many things to be thankful for. I have a roof over my head. I have transportation. I’ve never gone a day without food. If you’re reading this, you have internet access. Whether it’s a public library, school, or at home, that’s a blessing.
Being frugal can allow for creativity. It can be simple home decor, clothing options, or cooking a meal. Saving pennies can mean celebrating the lean times. Sure, it’s corny like a country song, but trust me. It works. It’s what led me to write and publish The Unemployment Cookbook. That’s a sweet success in my book!
One of the first things you can do when the money situation gets you down, is tell yourself it’s okay. It’s okay to know it’s there, but it’s also okay to say “I won’t let my lack of money define me.” It’s okay to choose to breathe.
Have dialogue with yourself and your family. Ask the hard questions:
Is this necessary, or a just a social “requirement”?
Is there a cheaper alternative?
If not, what else can we do to afford this?
Then it’s time to be honest with the creditors:
Explain your situation and be honest about how you got there.
Ask for repayment options. If you can’t pay their “minimum” do they have an extended payment plan?
Can they give you a reduced pay-off balance?
If you absolutely can’t pay, be honest. Don’t commit to a payment you can’t make. And don’t get angry at them about it. Those calls you’re getting? They’re just doing their job.
Then stop. Take another breath. And tell yourself, “It’s going to be okay.” Even if you don’t know how. Trust that it will work out. You can be strict without being overbearing. You can be in a financial struggle and still enjoy your day-to-day life.
Choose Your Direction: Stress or Relax
It’s okay to drink of cup of hot (or sweet) tea. It’s okay to buy clothes at the thrift store and make them your own. It’s okay to walk somewhere, or buy a $0.99 box of mac-n-cheese instead of a $7.00 combo meal.
You have a choice. Even when the money situation isn’t getting any better, you have the choice to not let it define you.
Remember, it’s just a situation. It’s not a lifestyle.
Embrace the happy and you’ll see how rich you truly are.
Here’s a not-so-secret: I love social media. It’s where I connect with others, share my life, promote authors and their projects, and yes, play my fair amount of Candy Crush. I know. Gaming isn’t the same as social media. But when all you have to offer is candy life, it counts, okay?
But not everyone feels the same. I can’t quite get my head around what I’m about to say, but I hear tell there are actually people out there who dislike social media.
Can you imagine? People who would rather get a tooth pulled than post a status update, or swallow castor oil rather than share a photo. Yes, there are actually people like this out there. I’m not naming names, but I’ve met them.
Of course, by no means do I even pretend to fully understand them, but I try.
Then, of course, you have your people who want to wade into the water but aren’t sure how. Do they dive in? How deep? Which pool? Do they know how to swim, or at least stay afloat? Can they survive in the treacherous seas of social media?
Folks, I’m so glad you asked. That’s where I come in. For the better part of a year, I’ve been slowly developing a platform to assist others develop their social media presence, as well as managing media for other people.
How To Do Social Media for People Who Are Antisocial
It was going to be a blog post but I realized it’s so much bigger than that. I currently run a semi-monthly column for the newsletter of the California Writers Club, High Desert Branch. I offer one-on-one consultations to help local writers start their internet experience. And now it’s turning into a platform, presentation, and potential book!
Last week I was given a monthly contributing blogger spot on Edie Melson’s blog, The Write Conversation. [Check me out the third Monday of each month, starting in March.] As the social media diva herself, she’s one of my go-to girls whenever I have a social media question. We met last year at Blue Ridge and I was so thrilled to participate in her social media course.
Edie Melson, Social Media Steampunk, and Molly Jo Realy, Woman of Mystery, at BRMCWC
She told me
“I hope you’ll stay in touch. We’re cut from the same cloth, and you’re going places.”
Now how could I not share that with my social media world?
And since when it rains it pours here in the desert, I was also given the opportunity to lead this week’s Firsts in Fiction podcast. The theme? You guessed it: Social Media. I’m typically the heckler of the group, the one who keeps the chat room chatting and throws “shut up!”s to Aaron and Al as we converse on the art of writing fiction.
Last week we had a few questions on how to develop social media so Aaron suggested I take the next episode and run with it. Right when I’d gotten used to thinking of myself as just another pretty face . . .
How do you do social media? Join Firsts in Fiction this Tuesday at 6:30 PST and let’s have some fun.
