Jan 20, 2013
CLICK HERE TO READ THE UPDATED POST.
MORE QUESTIONS. BETTER ANSWERS.
MANY THANKS.
Whether you’re a long-time friend or an infrequent visitor to Frankly, My Dear… you’re probably aware that I’m trying to raise funds to publish THE UNEMPLOYMENT COOKBOOK, SECOND EDITION.
With less than two weeks left for this Project to fund, I’m trying hard to not spam every inbox, every Facebook and twitter post, and every social media friend I have. But since New Inklings Press (my home-based company) doesn’t have a marketing budget, the only advertising I have is Word of Mouth… and it starts with me.
I’ve been able to respond to a few questions, but I realized that most of you may not know what this entire project is and how it works. So I’d like to take this Post and tell you all about it.
(Q) What is THE UNEMPLOYMENT COOKBOOK?
(A) THE UNEMPLOYMENT COOKBOOK is a collection of recipes for eating abundantly on a frugal income. These recipes were either created in my own kitchen, or handed down from my Mother’s. I wanted to feed my family healthy and hearty dishes, or sometimes just a fun snack, that didn’t cost much and would allow us to change it up.
(Q) What kind of recipes are they?
(A) These are quick and easy recipes, made with everyday ingredients. There’s no hard-to-find or expensive touches… unless you choose to change them up. These recipes are also not “one size fits all”. Not every household has the same tastes, or the same food budget. You’ll find that some of these recipes can be altered significantly (for instance, substitute tuna for chicken in my Potato Chip Casserole), or served in various forms (my Slow Cooker Ratatouille also makes a great veggie pizza topping). There’s even a “Notes” section with each recipe, so you can turn it into your own family favorite.
(Q) What makes the Second Edition different from the First?
(A) After producing the First Edition, typos and minor mistakes were discovered (Hey, I’m a one-person company, and by the time I was done proofreading it for the umpteenth time, I couldn’t even tell you my own name). These have been corrected. Additions include more recipes, new quotes, and more pages in the back for you to add your own family favorites.
(Q) If this is the Second Edition, is the First Edition still available?
(A) Thankfully, no. After working diligently on the recipes and formatting the Cookbook, only 100 copies of the First Edition were printed. Within the first week, nearly half were sold. Some were given away to family and friends. And of course, I kept the first one myself. The last in-stock item was sold last week. Now I’m trying to raise funds to print 500 or more copies of the Second Edition. This is where Kickstarter comes in.
This is the video I made for the Kickstarter campaign… please remember, I’m a much better writer than I am a videographer. Just sayin’….
(Q) What is Kickstarter?
(A) Kickstarter is a crowdfunding platform. That’s a fancy way of saying fundraiser. Remember those school kids from down the street that knock on your door each autumn selling chocolates and wrapping paper? It’s like that. You choose the product you want, you pay for it, and part of the proceeds help the school. In this case, the “school” is New Inklings Press and the product is based on the amount you pledge.
(Q) What are the basics of any Kickstarter project?
(A) Simple. Kickstarter is an easy way for any creative project to receive the funding it needs to be completed. The artist/writer/creator (“Project Creator”) first comes up with an idea and a reasonable budget. The Project Creator then starts up a Kickstarter Campaign with that goal, and a time frame. Different projects offer Backers (supporters) different “rewards”. For instance, anyone can pledge as little as $1 to any project. Depending on the Project, you may not receive any tangible reward, but your help is nonetheless appreciated. With THE UNEMPLOYMENT COOKBOOK, tangible rewards begin at the $8 level and increase up to $125. You can pledge more than the Reward amount, too.
(Q) If I pledge $15 for a Cookbook, but you don’t reach your goal, what happens?
(A) Nothing. Kickstarter is an all-or-nothing campaign. The goal for THE UNEMPLOYMENT COOKBOOK, SECOND EDITION, is $5,000 and ends at 5:00 p.m. PST on Friday, February 1st. It’s a “pledge now – pay later” gig. So if you pledge any amount now, you won’t actually be charged unless I reach $5,000 or more in total pledges before the end of the Campaign. Even then, you won’t be charged until it’s over.
(Q) I pledged a certain amount, but now I need to change it. Is that allowed?
(A) Certainly. For various reasons, people opt to increase or decrease their pledge. That’s okay! And hey, things happen. If you need to cancel your pledge, it’s understandable.
(Q) Okay. So now I get it. You’re trying to get us to pay for the printing for you. Why can’t you do it yourself?
(A) That’s true, but it’s not true. The cost of producing the Cookbook is expensive. Even though the only color photos are the front and back cover, printing itself is a little pricey. When you pledge $15 or more, you’re pre-ordering your own copy of the Cookbook, including shipping charges. Don’t think of it as paying my business expenses. Think of it as ordering a great tool to help you stretch your food budget while still allowing you to be creative in your own kitchen.
(Q) If you’re fully funded or overfunded, what will you do with all that money? $5,000 is a lot of money for selling the Cookbook at only $15 each.
(A) Yes, $5,000 is a lot of money. First up, I’m fully committed to giving back to my community. I know what it’s like to be unemployed and not able to make ends meet. I will donate at least 10% to local funds that help families in need. People need more than good wishes. They need food, shelter, clothing, medicines, as well as needs I can’t even comprehend. I want to pay it forward and help those who could use a helping hand (At least $500).
Next, Kickstarter charges a processing fee for using their platform, and Amazon collects a small amount, too. These amount to just about 8% of the total funding. If this Project funds at exactly $5,000, that’s approximately $400.
There are production costs to consider. The Second Edition requires its own ISBN and bar code. For each Cookbook sold, I need to allow for publishing and shipping costs. Shipping costs include not only postage but shipping envelopes, labels, and postage as well.
There are standard business expenses to take care of. My goal is to have some inventory available to sell at local Flea Markets and Book Fairs. Finally, this will also help me run a small production of my next project as well.
(Q) When you spell it out that way, it doesn’t seem too profitable. So why do it?
(A) Because this is about more than a Cookbook. This is about helping families in the kitchen, and being proactive as a Writer.
(Q) You’ve convinced me. How can I help?
(A) I’m so glad you asked! First, you can pre-order your own copy through my Kickstarter campaign (the link is at the bottom of this post). This is the only marketing I’m doing for the Second Edition. Second, share this post! Since the only advertising I have is Word of Mouth, I need your help in getting the word out! Tell your family, friends, co-workers. Share it on your own social media sites. Email it to your long lost cousins. Just help me get the word out.
And thank you. Thank you for asking the hard questions. Thank you for sharing this post. And thank you for supporting this Project.
And Frankly, My Dear… that’s all she wrote!
Help me to reach my funding goal before February 1st!
Just click on the photo below and click “BACK THIS PROJECT” to pre-order YOUR copy of The Unemployment Cookbook, Second Edition!
Jan 12, 2013 |
Dear Reader-Subscriber-Follower-Family-Friend-Inquisitive Person,
You may have heard I wrote a Cookbook. If you’ve been around the Blog or my Facebook page (or me) for anything length of time, this is not news. In fact, you may think it’s all I talk about.
The truth is, I’ve worked very hard at not spamming you with an abundance of posts relating to the Cookbook itself. Sure, you’ve been reading about my recipes and Meal Plans and how places like Casey’s Cupcakes and WinCo Foods are taking notice. So I must be doing Something Right.
But it’s not quite enough.
I need your help.
The Cookbook cover below links to my Kickstarter campaign. I need to raise $3,200 more before February 1, 2013. Kickstarter is all-or-nothing. My goal is $5,000. If I’m one penny short, the Project is unfunded.
Kickstarter is a great way for creative people to pre-sell their projects, and find Project Backers. Each Project is as different as the person creating it.
My Project offers a copy of The Unemployment Cookbook, Second Edition, to Backers who pledge $15 or more. And there are more Rewards as well. Recipe cards, coffee mugs, and tote bags.
People who pledge now don’t pay until Project completion. My end date is February 1st. That’s only 20 days away. That means I need to average $160/day to meet my goal.
I have to be honest, here. I’m nervous that I might not have the funds to succeed. And that’s a thought that didn’t enter my head before I started this. I’ve had such a great response from those who have the First Edition, and comments on my Blog and Facebook Pages.
The news reports are constantly telling us that inflation is back. Grocery prices are on the rise. People are having a hard time already. I believe wholeheartedly The Unemployment Cookbook is not just a collection of recipes, but an essential tool to help others feed their families with less financial strain.
My drive to publish The Unemployment Cookbook, Second Edition, is not just to say “I did it.” It’s to help others put hearty, tasty, frugal meals on the table.
Will you help? I invite you to check it out for yourself. Visit my Kickstarter campaign. Watch the video. Read the updates. Leave a comment. And share the link with your people. Help me get the word out. Please.
And thank you.
And Frankly, My Dear… that’s all she wrote!
Jan 8, 2013 |
December 14, 2012:
I received an email tonight. The kind that makes your heart flutter and your wings spread. And your stomach churn.
By the time you read this, it will all be over. Or, rather… it will just be beginning.
The local newspaper wants to interview me about my writing. About my Blog, my Business, and my Book. I already texted Megan. What wonderful timing. Just two days ago we agreed we’ve been stagnant too long and it’s time to get back to writing our Series. You long-time readers know what a long, hard year this has been for so many reasons. It’s nice to get back on track. Megan and I seem to do our best writing with a Starbucks or Denny’s in winter.
I’m waiting for the reporter to get back with me. I emailed her back with my work schedule. I contacted a few readers and friends, as the reporter asked for input from others.
And I’m trying to think of something profound to say when she interviews me. Something that will make the newspaper reader pay attention and say, “Wow. This Girl is goin’ places.”
But all I can think of is… it feels like I’m succeeding. And it scares me.
I’m used to not quite making it. I’m used to reaching too high, and falling a little short. I’m used to my little world staying little.
And all the while I cry for broader horizons.
Well. It seems the cosmos is listening to what I’m not saying.
The next morning:
I couldn’t sleep well last night. My mind is filled with so much. I have to clean the house. (So thankful Dot is now on winter break and can help with that!). What recipe can I give the paper to print?
Mostly, I’ve realized this: it’s out of my hands. I’m used to being the writer, not written about. I have no control over what other people say, or what the paper prints. And that jostles me out of my comfortable excitement.
In the past few weeks, my world continues to shift, grow, change. Aside from the writing, life in general is more amazing than it’s been in quite a while. I have a sense of confidence, of fundamental foundation that this is the way things are supposed to be. There’s no question mark in my mind causing me to second-guess my actions or my goals.
It’s hard to not be able to write everything out for the Blog, but some things are better kept for the journal. Still… life is getting pretty exciting right now.
December 25, 2012:
Merry Christmas.
The article was supposed to be printed today. It wasn’t. What a terrible disappointment. I woke up earlier than I usually do on this day and stole away into the dark sunrise looking for copies of the paper.
There were none to be found. Thankfully, it’s delivered with my mother’s regular newspaper subscription. That matters less than the beautiful sunrise I alone experienced. The only one on Main Street, driving east. The clouds building behind the mountains, pushing the cold blue sky into light.
On Christmas Day, all skies should be dark and stormy. And peaceful.
The Reporter tells me the article will be printed next Tuesday instead.
New Year’s Day.
No article.
While I’d love to revel in disappointment, which is not to say I’m not disappointed (I really am!), I’m also filled with a strong sense of this is the way it’s supposed to be. For whatever reason, I need to tell my friends and readers who have been contacted by the Reporter that I can’t express my awe and gratitude at their support and encouragement but their input is still unknown to the World At Large.
For now.
Once again I’m being told the article is being pushed back a week. In the meantime, I’ve been putting great effort into promoting my Kickstarter campaign, working on my Meal Plan for January (I’m so infatuated with WinCo Foods right now!), and talking more with Megan about the next chapter in our series. Dragons are such fun creatures!
Jan. 4, 2013
The furnace and/or thermostat isn’t working again.
Just another notch on the disappointment belt.
The funny thing is, even with all the stress of not being able to make ends meet and now needing at least a new thermostat and more likely, an expensive part for the furnace… I still feel optimistic. I knew for a few months that January would be an extremely difficult month to get through, financially. I didn’t think the cosmos would throw the dice and add more “fun” to the mix. But that’s the way it is… some people, like me, just naturally attract this kind of… roller-coaster.
And I’m okay with it. Because as tough as things have been, and will be, we have always managed to find our way through to the other side. Always. When we feel like Job, we know God hasn’t forgotten us. And someday, soon, His blessings will fall upon us and we’ll be better than before.
So as much as I want to be disappointed with everything… all I am right now, with a broken furnace, is cold.
Jan. 5, 2013
I’m tired. I’m. Just. Tired.
I couldn’t sleep because I kept hearing the furnace turn on. I’m not used to it working so efficiently, and I’m listening for it to malfunction. It hasn’t, of course. But it’s been so cold lately that now my car is having trouble starting… well, if it’s not one thing it’s another.
I used to not be the kind of person who would lose sleep over worries. But this last year has changed me. And with my eczema screaming from my arms, legs, and now my hands, I feel even more like Job with his afflictions.
I’ll be glad when this winter season is over.
January 7, 2013:
Is this The Night Before?
The article is supposed to be printed tomorrow. I think it will be: the editor asked the Reporter to ask me for a photo. Dot and I had a mini photo session this weekend. She’s so gifted with a camera. We have the same camera, and in the same room with the same lighting, her photos always turn out better. I absolutely love counting on her skills for this.
She said she didn’t need to be in the photo with me. I told her she did. It’s so very important that she be in the photo, in the paper with me. She’s my inspiration, the very reason I started cooking better meals for less. She’s my first, loudest, and longest cheerleader. She has to be in the paper with me.
I just got off the phone with Mom. I’ll be heading over to her place early tomorrow. She gets the paper but I don’t. So I’ll stop in early on my way to work and hopefully the article will be there.
Jan. 8th 5:23 a.m.
I always liked Tuesdays best.
I woke up earlier than usual. Before the alarm clock, even. I have no idea if I’m in the paper or not. I think I need this to boost my Kickstarter campaign. I’m just over 30% funded, which means I still have 2/3 of the way to go. And the pre-ordering/fundraising ends February 1.
So I’m a little nervous.
The article’s not online. That doesn’t necessarily mean anything. But I honestly wonder if it’s in today’s paper. If it’s not, this post gets delayed for yet another week. And the Campaign needs a booster shot through some other media.
If it is… I guess I’d better learn to not be afraid of success. Even in small doses.
To quote one of my favorite movie lines: “Baby steps, Bob. Baby steps.”
Well… I guess it’s time to get up and find out what kind of day it will be.
6:55 a.m.
It’s gonna be a good day.
And Frankly, My Dear… that’s all she wrote.
Dec 14, 2012
I’ve been promoting my Kickstarter Campaign in various formats on various platforms. And I have to say, while it doesn’t look like I’ll reach my goal [although never-say-never; there’s over two weeks left (nudge, nudge!)], I’ve been having fun drafting the “commercial” and creating some photo art to help spread the word.
From a purely creative standpoint, I’m rather proud of the following efforts:
*I created a Facebook Event for my personal friends to check status updates.
*My YouTube video will be a basic commercial that I can use even after the Kickstarter Campaign ends.
*I’m discovering how to use social media to my benefit, without drowning my Friends and Followers in a barrage of BUYTHIS marketing.
*I pinned the Campaign to Pinterest with many hashtags. This was the creative result of realizing my most popular post resulted from a Pin. It was for a Wilton’s contest many months ago. But just in the past week it has blazed like a wildflower. I thought, if a Pin can do that for chocolate, it can do that for my Pre-Orders!
Mostly, I had fun putting this together:
Instagram Advertising
I like keeping my social media social. But every now and then, just for the Muse in me that’s screaming to get noticed… I gotta give my Inner Cook a shout-out.
We now return you to your regular scheduled program.
And Frankly, My Dear… that’s all she wrote!
Dec 9, 2012
Pretty, isn’t it? That’s the cover to The Unemployment Cookbook, First Edition. Only I didn’t know at the time it was First Edition. Now I’m taking pre-orders for the Second Edition, and it’s just as exciting!
I had no idea when I started my Kickstarter campaign to sell pre-orders and raise funds for publication, how entirely nerve-wracking and roller-coastery it would be. (Is roller-coastery a word? It is now!)
It’s so delightful to hear from people who tell me how excited they are for this Project. Easy, inexpensive menus. Full, hearty flavors.
And while I’m trying not to push this in front of people’s faces, the truth is, Word-of-Mouth advertising is what’s getting me funded. And so, if you’ll indulge me for this post, I’d like to market my Cookbook.
From the back cover:
Sometimes it’s hard to make ends meet. Food shouldn’t be a sacrifice. The Unemployment Cookbook is a collection of recipes for eating abundantly on a frugal income. As with any great recipe, it’s my desire that you and those you feed enjoy the flavors and versatility of the recipes in this cookbook. But more importantly, I hope it inspires you in the kitchen, at the table, and with your family. Happy eating!
The Unemployment Cookbook is my first publication. It’s my Project. My baby. And, because times are still tough, it’s my Go-To Guide in the kitchen.
With over 100 pages of family- and wallet-friendly recipes in the first, and even more in the Second Edition, this is a Project I believe in. I realize my promotional video may seem low-key to many. I did that on purpose. Why should a no-frills Cookbook be advertised with glitz and glam?
Not here. This Cookbook was written and designed with frugality in mind. Sure, someday I’d love to have other cookbooks. Full-page color photography. Delectable, hard-to-find ingredients. Exquisite, one-of-a-kind, never-before-tried-in-the-kitchen recipes.
And some day I will.
But right now, people need to feed their families. And they need to do it well and on a budget.
These recipes cost less than a pizza (unless you use the Slow Cooker Ratatouille for your own veggie-pizza topping!), offer fresh, healthy ingredients, and many of them give you the opportunity to change them to suit your family’s tastes.
Hungry for more information? Click on over to my Kickstarter Campaign and pre-order yours now.
And Frankly, My Dear… that’s all she wrote!
