Edie Melson: How to Craft a Perfect Facebook Post Using Headline Techniques

by Edie Melson @EdieMelson

(republished with permission. And be sure to check out my post today on Edie’s blog, The Write Conversation. ~Molly Jo)

With a compelling headline, a browser becomes a reader. In the same way, a compelling Facebook post gives the web surfer the impetus to visit your blog or buy your book. But what makes a great headline?

The best posts contain your entire message in one memorable bite…without spoiling the ending.

Here are some of the basic types of headlines:

  • Direct Headlines go straight to the heart of the matter, without any attempt at
read the rest. . .
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