Saturday, I had the opportunity to present “Growing Your Social Media Swarm” to the Writers of Kern, a branch of the California Writers Club. I was excited to learn the audience also had non-writers interested in learning better building techniques.

One of the first slides in my presentation is one you’ve seen for years on this blog.

If you build it, they will come.

If you build it, they will come.

Remember back in the day when I revamped my blog, and my brother created this wonderful graphic for me? It’s years old, and it still thrills me.

It’s a reminder to take those steps toward better social media. “If you build it, they will come.”

Social media (emphasis on social) is more than just “look at me.” It’s a mutual support.

Many years ago (okay, we’re gonna pretend I didn’t use the word “many” here, okay? Thanks.) in college, I attended a reading and lecture by W. P. Kinsella, author of Shoeless Joe, which became the inspiration for the movie Field of Dreams. Mr. Kinsella and I spoke after, and he encouraged me to keep writing. “It’s a special gift that takes years,” he told me. “Don’t give up.” To this day, Field of Dreams is still one of my favorites.

When you place your focus on “social”, “media” is just the means by which you connect. As writers, we are the first generation to have instant worldwide access. [You can thank Al Gansky for that soundbite.] Why wouldn’t you want a piece of that pie?

Before building your social media platform, it’s important to know a few things:

  • Facebook and Twitter are da bomb. That’s where you’ll reach 100% of your target audience. The other sites are just icing on the cake.
  • What do you want to be known for? If it’s being a creative, design your posts to share creative ideas. If it’s business management, you may want to share ideas on personnel, budgeting, and the like.
  • Who do you want your target audience to be? This is the money shot. Find a unique way to present who you are with what you know, and you’ll be set.

Running a social media platform takes time. Effort. A little brain-powered creativity. Here’s the good news: You don’t have to do it alone.

Remember the emphasis on “social”? It works both ways. You want to share content to help connect you to a broader audience, right? Well, reverse that. Someone else out there has information and links you’re interested in. Find them, promote them. By sharing someone else’s posts and pages, you’ve still supplied your audience with information, while helping someone else gain status in the social media foray.

See? They built it, you came. Now it’s your turn. Build it, and they will come.

This is where I pat you on the back and say, “Good game. Now, go get ’em!”

And Frankly, My Dear . . . That’s all she wrote!

You may also enjoy reading:
Social Media for the Anti-Social

Life Lessons From Willy Wonka
Blue Cut Fire Day 1
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