So, my girl Paige and I have been coming up with some great, and I mean great class ideas, on the chance we win the lotto and get to open our much-dreamed-about writers’ cafe. Or more likely, work our tails off and earn it. Oh, you don’t know about that? Well, we have plans. And SuperGirl‘s our baker. But all that’s for another post.
One of the class topics I threw out was my love for animal symbolism. I mean, all y’all already know my affinity for bees and frogs and zebras, am I right? Hulloh, annoyingteasingnoticing everyone with my Bee pen at Blue Ridge two years ago? Priceless. And the Dazzling Zebra theme on social media? It’s just fun.
So now I’d like to introduce you to the newest member of the New Inklings Press Media Menagerie. Ladies and Gentlemen (and lions and tigers and bears), I give you Bruce Allen.
Frankly, My Dear . . . : Meet Bruce Allen
Bruce has been around for a while. As long as Nippers, actually. I’m a bear collector. For realz. I mean, how could I not be? My dad had to kill a bear to survive when I was a baby. It was in all the papers. Okay, so maybe it wasn’t all that dramatic, but I grew up with this story. He really did shoot a bear. And now the rug is in my cedar chest. [Read: The Bear Rug ~ A Heritage Story.] I still have the teddy bear my mom gave me for Christmas when I was nine months old. So, yup. I’ve been collecting bears since I was born. At last count, I have over a hundred, although most are in storage.
Thankfully, Bruce Allen (B.A. for short) stayed in the house. And he’s turned into a growly great reminder:
He reminds me that it’s okay to forage my way through the forest.
He reminds me that even when I’m not exactly sure what’s coming next, I just need to know whatever I need will be there.
He reminds me to slow down when I need to, give the body a rest.
He also reminds me it’s okay to bare my soul, to expose those vulnerable parts of me or my characters, that my audience can connect with.
And he reminds me to not be afraid to make some noise.
I mean, people and bears. Not always a good mix. Am I right? But B.A., he’s adorbs. Who doesn’t want his cute little mug around saying, “Go for it!”
And here’s another thing. Remember the A-Team? I’m talking the original TV series created by Stephen J. Cannell, (although the movie was pretty decent, too) and the character B.A. Baracas. Now there was a bear of a guy, but at heart, really just a teddy. Yeah. That’s another reason my bear is named B.A. [read: Why I Write. Every Day.] When I was a nobody, Stephen took my inquiry and made it something. He reached out, and through example on social media, helped me gain courage to claim the title Writer. He networked with me before I knew what networking was, and I was lucky enough to meet and talk with him a few months before he passed.
Frankly, My Dear . . .: Meeting Stephen J Cannell
That was really a foraging moment for me. I knew what I wanted and needed, and I found a way to get there and make it happen. He was the first famous person to call me “Molly Jo”. #suchatreasure
So here’s a little video advice from Stephen to every aspiring writer:
And here’s a little more advice from Bruce Allen: Take the word “aspiring” out of your vocabulary. As soon as you’ve put pen to paper or finger to keys, you are a writer. What you do with it, well that’s your journey through the forest.
My question to you is, what does your foraging look like?
You know those moments when you know what you know, you just didn’t know you knew it until someone else turns on the light bulb? Yeah. That’s how the new career is lighting up my world lately. And it’s ahh-mazing. It’s like a triple-caffeine-intake while racing the Indy 500 through LA Traffic and surviving kind of high. It is that kind of awesome sauce.
Frankly, My Dear . . . : Which Bulb are You?
So, I’m still doing the writing thing, still doing the editing thing. But as you can tell, I’m also still doing the marketing thing. And this new career keeps reaffirming that I know what I’m doing. How’s that for sweet in me tea. (Oh, please. Y’all know it’s not a week unless I mention my sweet tea.)
BEE the Zebra is super excited, too. Because while NIPPERS is all about the media, y’all just know BEE is all about the marketing.
Frankly, My Dear . . . : BEE the Zebra has a plan
Now, whether you’re a writer, editor, quilter, clothes salesperson or dog walker, we can at least all agree that we’d have, like, zero business if it weren’t for marketing, am I right? And whether you have a team behind you, or you run a do-it-yourself ad campaign, here’s a few things I know.
So grab yourself a glass of that goodness and relax while I share with you five prominent marketing ideas.
I’ve said it before, and I’ll say it again. And again. And again. Word of Mouth Advertising only works if you open your mouth. You can’t very well be a dazzling zebra if you don’t let anyone see or share your stripes, now, can you?
Frankly, My Dear . . . : Word of Mouth Advertising only works if you open your mouth.
Brand Awareness. This was a fun one for me to name. Because I love lovelove helping others find, and maintain, their online identity. You are not your brand. Well, sometimes you are, but not really. You have so many facets. And like most people, you keep a good portion of your private life, well, private. But if you were to poll your peeps, most of them could easily give you five to ten traits that make you, you. From those, you can easily curate your brand. It should be the image you want to publicly reflect. When people think these things, they should think of you. That’s the power of branding.
Needs Analysis. Holy cow, is that a fancy way of saying, “How can I help you?” A needs analysis is a term that’s been used for years. It basically is the LEGO connector between what you need and what someone else has to offer. Offer-Person says, “Let’s discuss this.” And Need-Person says, “This is where I’m at, and this is where I want to go.” So Offer-Person creates some strategies to help get you there. The information is the needs analysis, the diagnostic appointment to get the ball rolling.
Pivoting. We all do this. And as fiction writers we’re especially good at it. This is where Person A says, “I need Item A.” But Person B, who knows more about the situation, says, “I agree. Let’s take care of this and then let’s talk about that.” See? You went from A to B with just a turn of the page. Writers pivot every time we ask you to believe our characters then put them into turmoil. We cause you to read on, with different expectations. [Note to self: Stop letting Josie get into so much trouble in NOLA. no spoilers!]
Audience Engagement. Do I really have to explain this? Nope. But I do want to discuss it. This of course is when you get your peeps involved. You’re nothing without your audience . . . Unless you sing in the shower. And while most of us like the acoustics, do we really want to stop there? Not at all. We all have gifts, talents, product, merchandise, you-name-it-we-got-it stuff that we want to share with others. So we need to make sure we’re actually sharing it, and not just laying it down. It’s a hand-off, a relay-race if you will. Get your people involved and they’re more apt to pass the baton to someone else (that’s the referral).
Frankly, My Dear . . . Are you ready to run the marketing race?
So now it’s your turn: What are some of your marketing tips and tricks?
Edie Melson- Building an Author Platform: How Much Information is Safe to Share Online?
As writers we know the importance of developing an online presence, but is there such a thing as too much information out there?
Absolutely!
The result of too much information online can range from the irritating to the dangerous. But it is possible to be smart and still have an online presence that will garner you the right kind of reader notice.
So how much is too much to stay safe online? Anything that lets your online presence collide with your physical presence without you managing the connections.
Here are some tips to help you stay out of trouble:
Have boundaries firmly established in your own mind—BEFORE something happens. That way, when someone get too familiar, you’ll be ready to do more than just feel vaguely uncomfortable. So often I talk to writers who have a cyber-stalker and they’re not even certain whether they should be concerned or not.
Trust your instincts. I cannot emphasize this one strongly enough. If someone makes you uncomfortable, act on your feelings.
Don’t friend/follow/or otherwise engage someone who isn’t willing to post a picture and/or give out reasonable information.
Don’t use any social media networks and/or settings where you check in at places. There is no good reason for someone to know where you are generally. If you’re at a conference or a big event, you can let people know you’re there if you choose, but don’t leave your safety to a computer program.
Turn OFF your location settings for all your digital devices—phone, digital camera, ereader and tablet. Otherwise, any picture you take with those devices could have an imbedded code that gives the latitude and longitude of where the picture was taken. This is especially true if you post pictures of children (your own or even grandkids). Don’t make it easy for a predator to map out your location.
What should you do when something makes you uncomfortable?
The biggest thing is do NOT be tempted to be polite when you’re worried. This is similar to following your instincts in that we often push down our uncomfortable feelings for the sake of being polite. If someone is tweeting to you, sending you repeated Facebook messages, or contacting you in any way that makes you uncomfortable, don’t ignore your feelings.
First, if it’s someone you know, confront the person making you uncomfortable and request they respect your boundaries. If it’s a spammer, do NOT engage. Just move straight to blocking them.
If they don’t adhere to your guidelines, immediately block them from the social media networks where they are contacting you.
Finally, report them to the social media network(s) where the infraction occurred.
This isn’t something you should fool around with, but it’s also something you shouldn’t be worried about. Taking these steps will keep you safe and give you the boundaries you need to stay safe online.
What steps do you take to stay safe? Have you ever felt uncomfortable by a contact? If so what did you do?
Saturday, I had the opportunity to present “Growing Your Social Media Swarm” to the Writers of Kern, a branch of the California Writers Club. I was excited to learn the audience also had non-writers interested in learning better building techniques.
One of the first slides in my presentation is one you’ve seen for years on this blog.
If you build it, they will come.
Remember back in the day when I revamped my blog, and my brother created this wonderful graphic for me? It’s years old, and it still thrills me.
It’s a reminder to take those steps toward better social media. “If you build it, they will come.”
Social media (emphasis on social) is more than just “look at me.” It’s a mutual support.
Many years ago (okay, we’re gonna pretend I didn’t use the word “many” here, okay? Thanks.) in college, I attended a reading and lecture by W. P. Kinsella, author of Shoeless Joe, which became the inspiration for the movie Field of Dreams. Mr. Kinsella and I spoke after, and he encouraged me to keep writing. “It’s a special gift that takes years,” he told me. “Don’t give up.” To this day, Field of Dreams is still one of my favorites.
When you place your focus on “social”, “media” is just the means by which you connect. As writers, we are the first generation to have instant worldwide access. [You can thank Al Gansky for that soundbite.] Why wouldn’t you want a piece of that pie?
Before building your social media platform, it’s important to know a few things:
Facebook and Twitter are da bomb. That’s where you’ll reach 100% of your target audience. The other sites are just icing on the cake.
What do you want to be known for? If it’s being a creative, design your posts to share creative ideas. If it’s business management, you may want to share ideas on personnel, budgeting, and the like.
Who do you want your target audience to be? This is the money shot. Find a unique way to present who you are with what you know, and you’ll be set.
Running a social media platform takes time. Effort. A little brain-powered creativity. Here’s the good news: You don’t have to do it alone.
Remember the emphasis on “social”? It works both ways. You want to share content to help connect you to a broader audience, right? Well, reverse that. Someone else out there has information and links you’re interested in. Find them, promote them. By sharing someone else’s posts and pages, you’ve still supplied your audience with information, while helping someone else gain status in the social media foray.
See? They built it, you came. Now it’s your turn. Build it, and they will come.
This is where I pat you on the back and say, “Good game. Now, go get ’em!”
In this post you’ll find some subtle yet sweet behaviors that will keep your Swarm buzzing and building.
To Bee and Not To Bee
Being a ninja involves skill and knowledge, and the ability to fuse them cohesively. Sort of like bees in a hive, right?
I love being a Ninja Bee and helping others use their social media secrets to grow their online community.
MoJo – Social Media Ninja
Here’s a little honey to share, some tips on the fly that can help draw people into your hive and create some positive buzz for your and your books.
Use your (key) words. Ask yourself: Who will my audience be? When you post online, direct some of the conversation to their attention. Writing a cookbook? Use #recipe. Quote a sentence or two from your manuscripts or reference a character trait. Your hive will fly to your side and bring friends with them.
Connection is a two-way conduit. The Three R’s: Reach, Respond, Reply. Whether it’s a like, share, or comment, your swarm is more likely to help create a buzz if they know they’re appreciated. Keep the honey flowing.
Forget you’re a writer who needs readers. You are also a person, pet owner, coffee drinker, snowboarder, checkers champion. Whatever other things that go into making you you, don’t forget that your readers are also multifaceted. An honest online relationship is more than just marketing. Share those bits and bites of your life, and the next time one of your bees posts about their day, simply support them. They’ll think of you sweetly.
Share the sweet struggles. Writing isn’t always easy. Take your swarm on the journey with you. It’s okay to admit writer’s block or a belligerent character. Those behind-the-scenes moments are the extras readers like to experience with you. Just make sure you put your stinger away when venting.
Share the sweetness. Writing is a beautiful adventure. Give your swarm a reason to spread the buzz and share the honey. Offer freebies and discounts on your books. Swarm Swag like bookmarks and free downloads are terrific gifts to say thanks to those hard worker bees who spread the word for you.
Remember, your hive is built with community.
Field of Dreams
With some sweet tea and a big smile,
~ Happy writing and keep on Buzzing.
Molly Jo
