Edie Melson: How to Craft a Perfect Facebook Post Using Headline Techniques

by Edie Melson @EdieMelson

(republished with permission. And be sure to check out my post today on Edie’s blog, The Write Conversation. ~Molly Jo)

With a compelling headline, a browser becomes a reader. In the same way, a compelling Facebook post gives the web surfer the impetus to visit your blog or buy your book. But what makes a great headline?

The best posts contain your entire message in one memorable bite…without spoiling the ending.

Here are some of the basic types of headlines:

  • Direct Headlines go straight to the heart of the matter, without any attempt at
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Destination Station!

As some of you know, I’ve recently been writing reviews for Trekaroo. I love finding little and big places to review. My mental checklist lights up like a neon sign everywhere I go:

Is it family friendly? How expensive is it? What’s the average age range? Is it clean/fun/educational?

I also love reading reviews from other people. Whether it’s a 140-character Tweet or a hundred-page historical guide, I love reading reviews and viewing photos about travel.

So I thought, wouldn’t it be fun to host a link-up where others can share their travel experiences for all to see?

I’m … read the rest. . .

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