by Molly Jo Realy @MollyJoRealy
“Brand” is one of those ethereal words. It means something different to different people. Ultimately, it’s the outward recognition of who you are, whether you’re a business entity or person.
There are a lot of ways to promote your brand, ranging from advertising to hosting events. Material items such as magnets and pens. Your presence at public functions.
Branding can be subtle, too; like the mention of a character drinking a Coke or eating some Ben & Jerry’s.
Promoting your brand is not just waving your banner and saying, “Look over here!” It’s leaving a mark so others are aware of your brand even when you’re not around.
Think of some typical items people use:
- Business cards
- Water bottles
But what are some other ways to share your company? Well, if your business has anything to do with food or recipes, try a stand-up recipe holder, a branded spatula, a tea spoon attached to a business card that looks like a recipe card. Let’s say you’re a dog walker. How about providing prospects with a branded pooper-scooper and some plastic bags?
Branding isn’t just about getting your name out there. It’s about showing people why they should remember your business.
What are some different branding ideas you’ve seen or used?
And Frankly, My Dear . . . That’s all she wrote!