by Molly Jo Realy @RealMojo68

Hey. It happens.

So, the funny thing is, I teach people to find what their brand is and stick with it.

  • What do people appreciate the most about you?
  • What are your strengths?
  • What are you most comfortable doing/teaching/sharing?
  • What makes you happy?

And then I go and spoil it all by saying something stupid like … Oh, wait. Sorry. Sinatra in my head. [Note to self: Take the fedora off the shelf.] Ahem. What I was saying was, I sort of took my own advice … and tossed it aside. But like a well-tossed neon pink frisbee, it came right back at me. {Don’t, okay? I know you know I meant boomerang. But frisbee just sounded better. So just … keep reading. Thanks.}

Was it really just last summer I did a renovative rebrand? Why, yes. Yes, I think it was. Who can forget my Wizard of Oz poppies populating the background for my new parent website?

Frankly, My Dear . . . : MJR Website

Frankly, My Dear . . . : MJR Website

And how easily the storefront came together, and then, voila! The blog redesign. I can’t really tell ya which is my favorite. I heart them all. Like, a lot.

Not-so-secret sidenote: This Girl, who was never terribly feminine, is enjoying the sights and smells of flowers, perfume, and all things girly. What the heck?! I mean, true story: Even my journals and Happy Planners are, well, pretty.

Frankly, My Dear . . . : Happy Planners 2018

Frankly, My Dear . . . : Happy Planners 2018

But somewhere in the midst of being real, selling books, and claiming my Southern Belle-ness, I realized there was something more. Something deep inside that tied everything together even though it seemed like a chaotic mess.

You all know what it is. At least, you know part of it. Hurricane. My word for the year. Hey, it adopted me, okay?

Frankly, My Dear . . . : That One Time I Rebranded Myself With Pizza Sauce

Frankly, My Dear . . . : That One Time I Rebranded Myself With Pizza Sauce

But that’s why it’s taken me two weeks to follow up with another post. Because I couldn’t put my finger on the first part. I mean, yah. Happy chaos seems to really be my thing. But what does that even mean?

So there I am at lunch with my local bestie, Beckie Lindsey, celebrating the contract for her first book, scarfing pizza, and talking media and marketing and branding and we throw some ideas around and BAM. She’s branded. Like, in a good way. Beckie Lindsey: God in real life … Also, coffee. Yup. That’s her!

Meanwhile, my other media sounding board, Aaron ~ you may know him from his Firsts in Fiction podcast, wink wink. You know. The one This Girl produces every other week ~ he left the lunch. So I text him and say, “Hey, Faux Bro. What’s my branding and recognition?” You know what they both say? Him and Becks? Branding and Recognition. Ooh, big help, guys. Big. Help. not.

And then it hit me like, well, like a hurricane. [Oh, c’mon. You knew I was gonna do that!] I’m reaching for that last mushroom on the plate and trying not to get my sleeves or bangles into the pizza sauce. It was almost an epic fail until my fancy flail saved the day (and the sleeve!). And without realizing that style is a part of my brand, I became the Bohemian Hurricane.

And all her people gasped in acknowledgment.

Yah, that’s right. Go ahead and chuckle. Nod. Do your “Mm-hmm, that’s her!” thing just like they did. ‘Cause This Girl is embracing her wilderness, her free spirit, her loud voice.

And This Girl is going places this year.

Because hurricanes rarely sit still.

Or have perfectly coiffed hair.

Frankly, My Dear . . . : Bohemian Hurricane

Frankly, My Dear . . . : Bohemian Hurricane

How do you brand yourself?

TWEET THIS: That One Time I Rebranded Myself With #Pizza Sauce @RealMojo68 #socialmedia #franklymydearmojo

With wild hair and a crazy dance,
Happy branding.
~Molly Jo

And Frankly, My Dear . . . That’s all she wrote!

That One Time Cheez-Its Made Me Lose My Way
My One Word for 2018
Sweeten my tea and share: