Jan 17, 2018 |
by Molly Jo Realy @MollyJoRealy
Hey. It happens.
So, the funny thing is, I teach people to find what their brand is and stick with it.
- What do people appreciate the most about you?
- What are your strengths?
- What are you most comfortable doing/teaching/sharing?
- What makes you happy?
And then I go and spoil it all by saying something stupid like … Oh, wait. Sorry. Sinatra in my head. [Note to self: Take the fedora off the shelf.] Ahem. What I was saying was, I sort of took my own advice … and tossed it aside. But like a well-tossed neon pink frisbee, it came right back at me. {Don’t, okay? I know you know I meant boomerang. But frisbee just sounded better. So just … keep reading. Thanks.}
Was it really just last summer I did a renovative rebrand? Why, yes. Yes, I think it was. Who can forget my Wizard of Oz poppies populating the background for my new parent website?
Frankly, My Dear . . . : MJR Website
And how easily the storefront came together, and then, voila! The blog redesign. I can’t really tell ya which is my favorite. I heart them all. Like, a lot.
Not-so-secret sidenote: This Girl, who was never terribly feminine, is enjoying the sights and smells of flowers, perfume, and all things girly. What the heck?! I mean, true story: Even my journals and Happy Planners are, well, pretty.
Frankly, My Dear . . . : Happy Planners 2018
But somewhere in the midst of being real, selling books, and claiming my Southern Belle-ness, I realized there was something more. Something deep inside that tied everything together even though it seemed like a chaotic mess.
You all know what it is. At least, you know part of it. Hurricane. My word for the year. Hey, it adopted me, okay?
Frankly, My Dear . . . : That One Time I Rebranded Myself With Pizza Sauce
But that’s why it’s taken me two weeks to follow up with another post. Because I couldn’t put my finger on the first part. I mean, yah. Happy chaos seems to really be my thing. But what does that even mean?
So there I am at lunch with my local bestie, Beckie Lindsey, celebrating the contract for her first book, scarfing pizza, and talking media and marketing and branding and we throw some ideas around and BAM. She’s branded. Like, in a good way. Beckie Lindsey: God in real life … Also, coffee. Yup. That’s her!
Meanwhile, my other media sounding board, Aaron ~ you may know him from his Firsts in Fiction podcast, wink wink. You know. The one This Girl produces every other week ~ he left the lunch. So I text him and say, “Hey, Faux Bro. What’s my branding and recognition?” You know what they both say? Him and Becks? Branding and Recognition. Ooh, big help, guys. Big. Help. not.
And then it hit me like, well, like a hurricane. [Oh, c’mon. You knew I was gonna do that!] I’m reaching for that last mushroom on the plate and trying not to get my sleeves or bangles into the pizza sauce. It was almost an epic fail until my fancy flail saved the day (and the sleeve!). And without realizing that style is a part of my brand, I became the Bohemian Hurricane.
And all her people gasped in acknowledgment.
Yah, that’s right. Go ahead and chuckle. Nod. Do your “Mm-hmm, that’s her!” thing just like they did. ‘Cause This Girl is embracing her wilderness, her free spirit, her loud voice.
And This Girl is going places this year.
Because hurricanes rarely sit still.
Or have perfectly coiffed hair.
Frankly, My Dear . . . : Bohemian Hurricane
How do you brand yourself?
TWEET THIS: That One Time I Rebranded Myself With #Pizza Sauce @RealMojo68 #socialmedia #franklymydearmojo
With wild hair and a crazy dance,
Happy branding.
~Molly Jo
And Frankly, My Dear . . . That’s all she wrote!
Sep 8, 2017 |
by Molly Jo Realy @RealMojo68
Frankly, My Dear . . . : Five Things Friday
You know those moments when you know what you know, you just didn’t know you knew it until someone else turns on the light bulb? Yeah. That’s how the new career is lighting up my world lately. And it’s ahh-mazing. It’s like a triple-caffeine-intake while racing the Indy 500 through LA Traffic and surviving kind of high. It is that kind of awesome sauce.
Frankly, My Dear . . . : Which Bulb are You?
So, I’m still doing the writing thing, still doing the editing thing. But as you can tell, I’m also still doing the marketing thing. And this new career keeps reaffirming that I know what I’m doing. How’s that for sweet in me tea. (Oh, please. Y’all know it’s not a week unless I mention my sweet tea.)
BEE the Zebra is super excited, too. Because while NIPPERS is all about the media, y’all just know BEE is all about the marketing.
Frankly, My Dear . . . : BEE the Zebra has a plan
Now, whether you’re a writer, editor, quilter, clothes salesperson or dog walker, we can at least all agree that we’d have, like, zero business if it weren’t for marketing, am I right? And whether you have a team behind you, or you run a do-it-yourself ad campaign, here’s a few things I know.
So grab yourself a glass of that goodness and relax while I share with you five prominent marketing ideas.
- I’ve said it before, and I’ll say it again. And again. And again. Word of Mouth Advertising only works if you open your mouth. You can’t very well be a dazzling zebra if you don’t let anyone see or share your stripes, now, can you?
Frankly, My Dear . . . : Word of Mouth Advertising only works if you open your mouth.
- Brand Awareness. This was a fun one for me to name. Because I love love love helping others find, and maintain, their online identity. You are not your brand. Well, sometimes you are, but not really. You have so many facets. And like most people, you keep a good portion of your private life, well, private. But if you were to poll your peeps, most of them could easily give you five to ten traits that make you, you. From those, you can easily curate your brand. It should be the image you want to publicly reflect. When people think these things, they should think of you. That’s the power of branding.
- Needs Analysis. Holy cow, is that a fancy way of saying, “How can I help you?” A needs analysis is a term that’s been used for years. It basically is the LEGO connector between what you need and what someone else has to offer. Offer-Person says, “Let’s discuss this.” And Need-Person says, “This is where I’m at, and this is where I want to go.” So Offer-Person creates some strategies to help get you there. The information is the needs analysis, the diagnostic appointment to get the ball rolling.
- Pivoting. We all do this. And as fiction writers we’re especially good at it. This is where Person A says, “I need Item A.” But Person B, who knows more about the situation, says, “I agree. Let’s take care of this and then let’s talk about that.” See? You went from A to B with just a turn of the page. Writers pivot every time we ask you to believe our characters then put them into turmoil. We cause you to read on, with different expectations.
[Note to self: Stop letting Josie get into so much trouble in NOLA. no spoilers!]
- Audience Engagement. Do I really have to explain this? Nope. But I do want to discuss it. This of course is when you get your peeps involved. You’re nothing without your audience . . . Unless you sing in the shower. And while most of us like the acoustics, do we really want to stop there? Not at all. We all have gifts, talents, product, merchandise, you-name-it-we-got-it stuff that we want to share with others. So we need to make sure we’re actually sharing it, and not just laying it down. It’s a hand-off, a relay-race if you will. Get your people involved and they’re more apt to pass the baton to someone else (that’s the referral).
Frankly, My Dear . . . Are you ready to run the marketing race?
So now it’s your turn: What are some of your marketing tips and tricks?
TWEET THIS: Frankly, My Dear . . . : Are you ready to run the #marketing race? @RealMojo68 #FiveThingsFriday
With high top running shoes and a bejeweled baton,
Happy Marketing!
~Molly Jo
And Frankly, My Dear . . . That’s all she wrote!
Sep 11, 2012 |
Recently, I asked my friend Ann of Doodles and Jots how she was able to get a certain company to sponsor a giveaway on her blog. Her reply was simply, “I asked.”
Okay. You’re right. It wasn’t that simple. But it was close. She told me she found a company that she thought would be more willing to sponsor. She contacted them with her proposal, and after a few months of negotiating emails and phone calls, she had her first giveaway!
Giveaways are great. It’s a way to bring more traffic to your Blog and show off your other skills. Companies pay attention to how thorough you review product; what your presentation style is; and whether your photographs compliment their product.
I’ve previously self-sponsored giveaways for books and gift packs, but recently started to seek Corporate Sponsorship. My first two, Aroma Housewares and Scharffen Berger, were exceptionally helpful. They both cross-promoted the Giveaways on twitter and Facebook. Which led to more Blog traffic.
Which, as any Blogger can tell you, is the ultimate goal of Blogging. I’m no longer lowest on the totem pole when it comes to being noticed. This comes in handy when I seek sponsorship from other companies.
I have a basic format to follow when emailing these companies. First, introductions are important. I tell them who I am, what my Blog is, and why I’m writing them (to seek sponsorship). Then I mention numbers. How many unique daily readers do I have? Approximately how many views per month? These numbers are important. I also let them know that these numbers are growing every day. I reference past reviews and giveaways that I’ve done (including links to the most recent post), and offer to review and promote their product. If there’s a specific product I’m interested in, I say so. Otherwise, I’ll leave that to their discretion. Finally, I tell them which social media sites I’m active on so they know how their Sponsorship will be promoted. I end by thanking them for their consideration, and sign off with my name, email address, and Blog site.
As for companies to contact, I try to stick with ones I’m familiar with. For my first Giveaway, I offered to review a product I already had (the Aroma Housewares’ Rice Cooker). All they had to do was agree to offer one to a random winner. It worked!
Soon after, I contact Scharffen Berger and they immediately responded with a better offer: They sent me eight assorted bars of their Artisan Chocolates and offered to provide the same to TWO winners!
There’s no tried-and-true formula for seeking Sponsors. The bigger Blogs (She’s Becoming DoughMessTic being one of my favorites) pretty much doesn’t have to seek out sponsorship. She’s so well-known, so well-put-together, that companies seek her reviews.
I asked Susan of DoughMessTic how she did it, and she advised to follow through. Respond to every email. Follow up. Be polite. And promote, promote, promote!
“Pinterest/Twitter/FB. Use them. Ask friends to help promote.
Do a good job for the sponsor, more will come.”
It was affirming to know that I’m already Doing It Right. I’m reaching out, I’m keeping in touch, and I’m definitely seeking promotion through various social networks.
I Googled “How to Get Blog Sponsors”. While most sites state the obvious “Ask” as their Number One rule, I came across this little gem as well: Post it on the Blog. Seriously. Who woulda thought to write on the Blog itself
“Hey! This Blog Needs Sponsors!”
How much more basic than that can a Blogger get?
Well, I’ve definitely been asking. And getting some remarkably wonderful results. I’m working on a Holiday Gift Basket Giveaway for early November, and while I’m still hammering out the small details, I’ve several sponsors on board already with a few more in negotiations. On top of the ones I haven’t heard back from yet. But I think it will be great.
I don’t want to name names just yet. I want to get a few more attached to this Shin-Dig before the Great Reveal. But trust me. It’s worth sticking around for.
Oh. And if you know of a company who might appreciate a good review and want to sponsor a giveaway, send them my way, would ya? Because
THIS BLOG NEEDS SPONSORS!
Thanks.
And Frankly, My Dear… that’s all she wrote!
Sep 10, 2012 |
Recently, I’ve been asked for my Blog Button. I realized I didn’t have one. How terrible! A Blog Button is a Brand. It’s a digital calling card. It lets people know who you are and how to find you. It’s like having a Blog on speed dial.
Some Buttons are more detailed than others. Some are simple. But all are recognizable. I began scouting around for a photo or image I could use. Because Buttons are small in size in order to fit on a Blog’s sidebar (that column to the left or right of your main articles), I wanted something a little simple yet descriptive.
It took a little time, but I think I’ve captured the essence of who I am, and what my Blog is.
Anyone who wants to share my blog just needs to copy the coding text in the box under the photo, and post it to their own Blog! Their link will have just the photo, not the coding. How’s that for advertising?!
Now for the How-To’s. It’s really not at all as difficult as I thought it would be. In fact, I’m not a computer geek AT ALL (well, maybe just a little), so for me to be able to do this by my own research… that should definitely tell you this is easy-peasy!
1. Choose your image. Make sure you have the rights to the photo, or have paid for licensing (my Button image came from Shutterstock, I added the personal photo and all text). Save it to your computer desktop. Even if you have it in your digital photos, I recommend saving a second copy to manipulate without fear of losing the original.
2. Find an online photo editing service. I like Photobucket. It’s free. It’s easy. It allows for creative editing and photo correcting. Create an account if you haven’t already, and upload your image to your online album for editing. Be sure to save when you’re finished. [You can also edit the photo on your computer if you have Photoshop or PowerPoint. Upload the finished image to your online photo album.]
3. Open the image online and make sure it looks like you want it to. THIS PART IS REALLY IMPORTANT! Make sure to save your image to a small size. Buttons are typically 150 x 150 pixels. Most sidebars allow for 200 pixels so you definitely don’t want anything wider than that or it won’t fit. Resize your finished image, and save it to your online album.
4. Open the image again. You’ll see a box list of coding. Select the “HTML code” and copy the entire code. Paste it into a Word Document. [In the image below, this is identified as “Original Coding’].
5. Between the first two quotation marks (“), delete the link and replace it with your Blog home address. Otherwise, it will link back to your online photo only. [In the image below, It’s highlighted as “YOUR_BLOG_HOME_HERE” for your example.]
6. Directly underneath all this code, you’ll want to add the Additional Coding. [In order for you to visibly see it, I had to post it as a photo image. Otherwise, it would act as code, which isn’t helpful for learning.]
7. Where the red link and highlights read “ENTIRE_ABOVE_CODING_HERE”, delete whatever is between the two quotation marks (“) and replace it with the ENTIRE original coding. Make sure the two coding sections are right on top of each other. [See the last section in the image above: “END CODING should look similar to this:”
8. I recommend saving this coding in a Word document for future reference. You can use it as a template for making more badges and buttons for your Blog.
9. To add the Button to your Blog: add the text in HTML format for either a Post or a Widget, and save.
10. If you add it as a Blog Post in HTML, do NOT revert to “visual” post editing before saving. This will invalidate some of the HTML and you’ll have to re-add the coding to make it work.
That’s it! I hope this keeps you from experiencing the headaches I had when trying to find this information. Please let me know if this helped you or if you had problems with my instructions.
And Frankly, My Dear… that’s all she wrote!
