by Molly Jo Realy @MollyJoRealy
Whether you do it yourself, for yourself, for others, or have others do it for you, social media is a great tool to connect you with the world.
But we all know it can take up a bit of time. [I guess that’s why they call it “management”.]
Now, I’m not exactly an expert, but I’m also not-not one either. In my ventures with social media, there are a few things I’ve learned that make it easier.
Scheduling is prob’ly the first thing you need to manage. I recommend a scheduling app like Hootsuite. Hootsuite gives you a variety of options, from posting to all your sites at the same time, to scheduling them separately, to working with a team of contributors. With a range of prices from free to professional (read: not free), and somewhere in between, there are a lot of great reasons to give a year’s subscription to your favorite media ninja.
Another calendaring “app” I recommend is the old fashioned paper and pen system. You know my love for Happy Planners, yes? I have one exclusively for the use of tracking which posts are on which sites, who’s contributing to Frankly, My Dear . . . , and what’s coming up that I need to pay attention to (contests, celebration day, speaking engagements).
A camera comes in handy, not just for the writer, but for the social media manager as well. Let’s say y’all happen to be at a Christmas party together and one of you hates social media and so has hired the other to do it. Party A wants to take a picture of Party B in their Coolest Ugly Christmas Sweater at the Party C. Y’all best make sure your smart phone has the new awesome camera, or you have a digital at your side. You can also use an instant film camera, and take a smart phone photo of your print photo for a double shot of photographic greatness. If you do this, I recommend a middle-grade camera. Something you can have fun with and trust to give you decent pics. [Dear Santa, the Fujifilm Instax in Pomegranate Red is looking rather delicious. Just sayin’.]
Now, we all know media managers don’t live on internet alone. There’s this life-sustaining thing called coffee that makes the world a better place for everyone. An individual Keurig machine, a gift card to Starbucks, or a can of their favorite brand of beans goes a long way in keeping your manager functioning properly.
And while you’re at it, throw in a gift card to their favorite eatery or two and you’ll sustain them for at least another round of “Why did you put that online?” – “Because you pay me to” dialogue.
Let’s see, what else. Ah. A plethora of research and photo sites. There’s plenty of free stuff available, but if your topic requires a bit more, subscriptions to photo sharing sites or in-depth informational platforms (think online news articles) are a boost.
But wait. There’s more. Plates. Because no matter how much you give your social media ninja to do, if they’re really good at it, they can heap it high and keep it spinning.
Books, magazines, or gift cards for such, anything that helps with research.
If you really want to spoil your social media person, think break time. A day-vay (one-day vacation), tickets to a movie, an evening out with friends. Let your ninja know they’re more than just your internet poster. Let them know you see them as a person, too.
But you know what you can give your social media manager that would mean the most? Your time. Sit with them, hash out your game plan, and work together. Knowing what you want from them, and that you trust them enough to accomplish your mutual goals, is the whipped cream on the pie. [Ooh. Foodie reference. And I didn’t even try!]
In my ventures with social media, there are a few things I’ve learned that make it easier.
With a huge cup of coffee and always-typing fingers,
And Frankly, My Dear . . . That’s all she wrote!