Jul 4, 2016 |
For realz. Who doesn’t love photos of cute kittens? (Which begs the question: Are there ever any ugly kittens? I think not.) And better ratings? And smart, helpful people? Those social bees will be swarming all over for a piece of this sweet pie.
Five Kittens
Just like with books on the bookstore shelf, a post on the blog is competing with many more like it. The reality is titles are the money-maker. You could have found the cure for the common cold, but unless your title gets the reader’s attention, no one else will benefit from your wisdom.
Hooking your readers feels a bit like putting together a jigsaw puzzle while blindfolded but like any puzzle, once you get the border established, the rest will fall into place.
Kitten Puzzle
Take a look at the title for this post. Got your attention, didn’t it? Let’s break it down into manageable morsels and get you some title honey to help attract your Swarm.
- The Popularity Contest. Social media is interactive. Become a Bee Ninja and learn from the masters. Then share and share alike. Cross links, reposts, and mentions are a great way to let others know you recognize their sweet social media savvy, and they may return the favor. At the very least, your readers will know you do your research.
- It’s a Numbers Game. “Five Easy Solutions” or “Ten Alternate Ways” gives your readers a selection to choose from. They may not agree with everything you say, but who doesn’t love counting the seconds when the Big Apple falls on New Year’s Eve? Give your Swarm a reason to see if their favorites made your list. And then ask them to leave a comment of what they would add.
The Numbers Game
- Keep it Simple. Notice how often the words “easy” and “simple” are used in countdown titles. Would you read a post that offered 25 Complicated Steps to Brushing Your Hair? How about 31 Ways to Confuse Yourself in the Kitchen? Remember your Swarm is made up of worker bees. You want them to have time to promote you, not get frustrated and fly away. A short list plus easy options equals a happy hive.
- Yes, I mean kittens. Cute, cuddly, attention-grabbing kittens. Do you have any idea how many posts generate kitten memes? I don’t either, but I hear it’s, well, a lot. Find something specific to your brand or subject matter that others will buzz about then stand back and watch them play.
- The End Goal. Imagine a large stadium or court with the clock ticking down. Tick. Tick. Tick. The ball snaps or bounces and you leap out of the impending rush of opponents. Your teammates cheer and buzz as you reach the goal, make the pass. Even the visitors have to admit, you have what it takes. And you sweetly take the win.
MoJo Says: Five Simple Ways Counting Kittens Can Boost Your Blog Traffic
Not every posts needs every element, but a good title will draw your Swarm in. A great post will keep them buzzing.
With some sweet tea and a spoonful of honey,
~ Happy writing.
Molly Jo
Jul 5, 2012 |
I’ve written about Pinterest before.
I introduced you to This Thing Called Pinterest. I wrote an open letter about Pinning to Dear Pinners….
I’ve shared with you my own Pinterest account, and updated when I create new boards.
Today I discovered that not all my own Pins were linked accurately. Of course, as a blogger/writer, it’s important that my articles are attached to the Pins I create for them. So I spent about thirty minutes reviewing and correcting. It wasn’t that bad. In fact, it was a little fun seeing Pins from months ago that I’d forgotten about.
I tweeted about today’s revelation, which brought about the conversation “What exactly is Pinterest, and how do you use it?”
The best way to describe it is it’s a digital scrapbook. It’s a spaceless way to store your ideas, suggestions, likes and adventures. If it’s online and you like it, you can Pin it.
It’s easy to get an account. Typically, you need an invitation from a friend or you can request one directly from Pinterest. Once you have an account, you can Pin one of two ways.
You can search Pinterest itself. For example, in their search bar type “coffee” and you’ll be inundated with a mass assortment of flavors, cups, stores, ideas, stories… when you see one you like, move your cursor over it and you’ll see buttons appear: “Repin”, “Like”, “Comment”. You can pick and choose which actions you want. If you choose to “Repin”, a new window will pop up and you can select which of your Boards you want it Pinned to.
The other way to Pin is to download their “Pin It” Button. It’s a small download that you set in your internet toolbar. When you see something online that you like, you click your “Pin It” button, and it asks you which picture to Pin, and to which Board.
Your boards are your categories. Pinterest sets up a few to get you started. You can edit, delete, and add your own. My friend Keri has a board strictly dedicated to all things “Purple”. I have 36 Boards ranging from writing ideas to recipes to people and places and even a bucket list!
There are a few things to remember when Pinning:
- The Pinterest Terms and Privacy are very clear that you cannot Pin any copyright material. Many professional photographers have removed their photos due to this requirement. An alternate option is to include a watermark on your own photos: an unremovable mark that indicates you hold the copyrights.
- I pin my photos to Pinterest because I know they link back to my Blog. And traffic is currency in the Blogosphere. This doesn’t give others the right to claim my work as their own, but it does give you the right to Pin and share and say, “Hey, this is worthwhile stuff.”
- Laura asked if you need to get permission before Pinning. I’ve checked around and the main consensus is, that’s sometimes impossible. In the digital media world in which we live, everything is everywhere. You can’t always track back to the source. You should try, definitely. But if it’s already online, it’s shareable.
- You can’t Pin personal photos from Facebook or your computer. It has to be already online.
- Pinterest has very easy-to-understand Etiquette guidelines. Their Terms are written for every person to understand, not a lot of Legaleeze.
I love the idea of storing ideas online instead of odd-shaped magazine clippings stored in paper boxes. I love that I can put the same Pin on several boards. How often have you had to decide whether a clipping should be placed in “Recipe” or “Holiday”? Is a Dictionary a “Book” or “Writer Wishlist” item? Is a great blog article “inspiring”, “faith-based” or simply “A Good Blog”? With Pinterest, you don’t have to decide. You can Pin the same article to as many Boards as you have.
I also discovered that to get to the main article, you needn’t “backtrack” through other Pinners. Just click on the Pin itself. It will enlarge on your computer screen. Click again on the Pin, and you should be directed to the original posting whether it be from a blog, company, photographer’s page, or wherever it originated. It’s important to make sure that your Pins link back to the source as much as possible. It’s only fair to give credit where credit is due.
So. Are you ready to starting Pinning?
Just click. Pin. And share.
You’ll be glad you did. (And so will I!)
And Frankly, My Dear… that’s all she wrote!
